Email / SMS Marketing Manager

We are looking for a data-driven Email/SMS Marketer who is passionate about increasing customer repeat purchases, customer loyalty, segmentation, engaging copy and creating valuable content for our growing audience of parents and grand-parents.

Your Responsibilities:

• Conceptualization, execution, and management of all our email/sms and loyalty marketing initiatives
• Campaign setup, management, optimization, and consistent analyses to drive better result and long-term customer retention
• Development of best practices using current marketing automation tools and knowledge and staying up-to-date on all CRM trends and topics
• Comprehensive coordination of overall campaign goals and strategies with our marketing team to draw out our entire marketing potential

Our Requirements:

• Bachelor’s degree in business studies, marketing, or a comparable area
• Minimum three years of experience in Email/SMS Marketing, including Marketing Automation and customer retention
• A/B testing mind-set: A/B testing your campaigns to ensure our campaigns have the best possible open and click-through rates 
• Expert knowledge in at least one of the major automation platforms (Klaviyo, Hubspot, Marketo, Pardot, Customer.io, et al.)
• An affinity for e-Commerce and customer retention / relationship management
• Excellent oral and written command of the English language
• Google Analytics / Tag Manager and additional CRM Tool knowledge is a plus

What do we offer?

• Annual salary range of $50,000 to $70,000 based on prior experience
• Generous PTO (23 days per year for full-time staff), competitive salary
• Benefits include health/vision, 401k (once eligible)
• A professional and diverse team in a dynamic start-up environment
• A chance to be part of the next revolution in children’s audio “edutainment”
• A lot of positive vibe, happiness, and fun at the job