Email/SMS Marketing Lead (Temporary)

ABOUT GOODR

We create and sell $25 active sunglasses for everyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• WORK SCHEDULE: We have a super-liberal hybrid working policy. You are required to be in the office Tuesday and Thursday.

ABOUT THE ROLE

Your dream is to sell sunglasses online—all day, every day. Diving into data and finding actionable insights may seem like a drag to most, but to you it is NIRVANA (the feeling, not the band. Well, actually, the band too, if you are into them). You are knowledgeable on digital marketing platforms, e-commerce, enjoy working on multiple projects with multiple people, and thrive in a creative and autonomous environment. 

Sound like you? Glorious! The Email/SMS Marketing Lead position will be tasked with supporting Email and SMS marketing initiatives surrounding our business-to-business (B2B) and global channels. You’ll work closely with the marketing manager counterpart and  multiple teams on all projects to grow the goodr brand. So if you love getting sh!t done, the creative process, optimizing open rates, subject lines, and CTAs, all while working with some pretty cool peeps, this job is for you.

**Note: This is a SEASONAL PART TIME position from November to February 2023.

RESPONSIBILITIES

• Develop fun and on-brand email marketing campaigns and consumer promotions to drive e-commerce sales
  
• Build world-class, life-changing email and SMS campaigns about sunglasses. That’s right, sunglasses can change lives, sure, why not? 
  
• Own all executional tasks for Master Marketing Calendar for email and sms plans
  
• Contribute to overall sales and marketing tactics to drive both customer acquisition and increase customer retention
  
• Analyze data to draw key recommendations around optimization for our B2B and global sales channels 
  
• Review consumer and business data to make informed decisions
  
• Create unique and engaging content based on customer insights and segmentation
  
• Maintain dashboards of performance for key online channels to share with internal stakeholders
  
• Coordinate with creative and content teams to create marketing campaigns
  
• Utilize Klaviyo and Attentive for email and SMS marketing and performance improvements 
  
• Monitor key online marketing metrics to track success
  
• Track monthly spend across ESP and SMS platforms
  
• Own internal communication around the ESP and SMS calendars
  
• Ensure that goodr vibes are consistent every day you roll out of bed
  

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science)
  
• 3-5 years of work experience - Email and SMS strongly preferred!
  
• Strong knowledge of ESP and SMS platforms for execution and reporting is a BIG plus
  
• Solid organizational skills including attention to detail and multitasking 
  
• Asks a lot of questions
  
• Thinks planning and organizing are fun
  
• Has experience leading projects
  
• Has a growth mindset
  
• Loves the work more than a paycheck
  
• Thinks marketing is fun
  
• Is happy to give away credit to their team
  
• Loves getting and giving feedback
  
• Is into personal growth
  
• Is proactive and an independent problem solver! (Can you google a question?)
  

WHAT YOU GET

• This is a part time seasonal position 
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• To be involved in the most exciting sunglasses brand to hit the athletic space
• Salary range: $35 - $40 per hour, final number depending on experience
• Free sunglasses

NEXT STEPS

Submit the following: 

• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)

#LI-Hybrid