Engagement Marketing Associate Manager

• Category:Human Resources • Country:United States • Location:San Diego, CA Overview We’re looking for a creative, organized, and data-savvy marketer who’s ready to turn bold ideas into high-impact campaigns. In this role, you’ll help craft and deliver campaigns that spark meaningful connections between our brand and millions of consumers—while growing your own skills in automation, CRM, and results-driven marketing strategies. You’ll join a collaborative, forward-thinking team that values innovation, creativity, and make a visible impact on our brand’s growth. This role offers the flexibility of working remote. What You’ll Be Doing • Plan and execute integrated engagement marketing programs across digital, social, experiential, and retail channels—driving awareness, loyalty, and customer retention. • Leverage marketing automation platforms and CRM tools to personalize customer journeys and improve campaign performance. • Track and analyze KPIs to optimize campaigns in real time, sharing actionable insights with leadership. • Collaborate with cross-functional teams (Brand, Digital, Innovation, Sales) and agency partners to ensure creative excellence and consistent brand messaging. • Manage timelines, budgets, and asset delivery—keeping campaigns on track and on brand. • Contribute to content development, messaging strategy, and audience segmentation. • Maintain organized project documentation and ensure compliance with legal, brand, and data privacy standards. • Stay ahead of marketing trends, bringing **fresh, out-of-the-box ideas** to keep our brand top of mind. What You’ll Bring To The Role • Bachelor’s degree in Marketing, Communications, Business, or equivalent experience. • 3–5+ years in marketing, ideally in digital engagement, CRM, or automation-driven campaigns • Hands-on experience with marketing tools such as HubSpot, Salesforce Marketing Cloud, Marketo, or similar platforms. • Solid understanding of consumer behavior, content strategy, and the full buyer journey. • Budget tracking and vendor management experience a plus. Total Rewards $77700– $126300 / year includes base salary plus 10% - 15% profit-sharing contribution to your retirement account. Salary is determined by multiple factors including relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.. • Medical insurance, 80-95% company-paid premium • Dental and vision insurance • 401K match • Annual cash incentive rewards • Tuition reimbursement • Short-day Fridays • Vacation • Paid holidays, including winter shut down About Us Our “Why” At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do. Why You Should Apply • A strong values-aligned organization where contributions are acknowledged and rewarded, and where 90% of our employees experience a sense of belonging. • A learning-based culture where 78% of our team believe they can achieve their career objectives. • Over 94% employee engagement as of the January 2025 global employee survey results. • 99% of our people report that they “love to tell people that they work for WD-40 Company!" Do You Align With Our Values? Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our valuesevery day. Thank you for considering WD-40 Company in your career search! #PositiveLastingMemories At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences. #LI-CM1