Event Opportunity Strategist Lead

IBM • BR São Paulo

Company

IBM

Location

BR São Paulo

Type

Full Time

Job Description

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
As an Event Opportunity Strategist you will be responsible for identifying assessing and leveraging potential event opportunities to support our growth and objectives. You will play a key role in developing and executing strategic plans to maximize event plan and our presence at events that align with our business goals and target audience.
Responsibilities:
1. Research and Analysis:
– Conduct comprehensive research to identify relevant industry events conferences trade shows and other opportunities.
– Analyze event profiles attendee demographics and market trends to evaluate potential ROI and strategic fit.
– Analyze past event performance based on data analysis to which events we return to and in what capacity.
2. Opportunity Assessment:
– Evaluate event opportunities based on criteria such as audience reach alignment with brand values potential partnerships and competitive landscape.
– Assess the feasibility and potential impact of participating in each event.
3. Strategic Planning:
– Develop a strategic roadmap for event participation outlining objectives target outcomes and resource requirements.
– Collaborate with cross-functional teams to align event strategies with broader marketing sales and business development goals.
4. Partnership Development:
– Identify and cultivate relationships with event organizers sponsors and industry stakeholders.
– Negotiate terms of participation sponsorship opportunities and promotional activities.
5. Performance Tracking and Reporting:
– Define key performance indicators (KPIs) and metrics to measure the success of event strategies.
– Monitor and analyze post-event data to assess ROI and identify areas for improvement.
6. Innovation and Adaptation:
– Stay informed about industry trends emerging technologies and best practices in event marketing.
– Continuously refine strategies based on feedback and insights to optimize future event initiatives.
This role requires a strategic thinker with a proactive mindset capable of identifying and capitalizing on opportunities to enhance brand visibility and business growth through effective event strategies. The ideal candidate will be a creative problem-solver team player and results-driven professional.


Required Technical and Professional Expertise
Highlights:
** 3x a week at IBM Tutoia – SP Office (Tutoia street vl Mariana – SP)
** Add your resumé in English
** No people manager role

Skills
• Bachelor’s degree in Marketing Communication Business Administration or equivalent experience.
• Extensive experience in marketing or related role
• Solid experience in event marketing
• Ability to think strategically and to manage resources (time and budget) to achieve objectives
• Guides functional objectives or technologies provides leadership
• Ability to manage multiple projects at the same time
• Strong project management and organizational skills including attention to detail
• High energy independent worker self-starter resourceful and problem-solver
• Demonstrated ability to work independently under pressure managing resources and several projects simultaneously
• Provides advice and guidance to other professionals
• Passionate about developing client advocates around IBM’s product portfolio

** Todas as nossas vagas sĂŁo elegiveis para pessoas com deficiĂŞncias ou reabilitadas do INSS

Preferred Technical and Professional Expertise

•Master’s degree in a related field preferred
•Experience with event and/or marketing platforms including Rainfocus CVENT Airtable Marketo etc. preferred
Apply Now

Date Posted

07/01/2024

Views

4

Back to Job Listings ❤️Add To Job List Company Info View Company Reviews
Positive
Subjectivity Score: 0.9

Similar Jobs

Digital Marketing - Demand Strategist - IBM

Views in the last 30 days - 0

The Demand Strategist is a growth marketer and architect of the endtoend customer journey aiming to deliver healthy opportunity pipeline and revenue f...

View Details

Digital Marketing - Demand Strategist - IBM

Views in the last 30 days - 0

The Demand Strategist is a growth marketer and architect of the endtoend customer journey aiming to deliver healthy opportunity pipelines and revenue ...

View Details

Senior Web UX Designer - IBM

Views in the last 30 days - 0

The text is a job description for a UX designer role at IBM The role involves leading UX initiatives creating scalable innovative solutions and collab...

View Details

Arquiteto(a) de Software Cloud Applications - IBM

Views in the last 30 days - 0

This text describes a role at IBM Consulting as an Architect where you will lead solution definition for clients collaborate with stakeholders and use...

View Details

Application Developer- Fullstack Senior - Remoto - IBM

Views in the last 30 days - 0

This text describes a role at IBM Consulting as a Software Developer focusing on designing and developing software infrastructure innovative problemso...

View Details

Application Developer- Java Senior - Remoto - IBM

Views in the last 30 days - 0

This text describes a role at IBM Consulting as a Software Developer focusing on designing developing and maintaining software for clients hybrid clou...

View Details