Event Strategist Specialist

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand capture the market’s attention and articulate our point of view for clients partners the media and even other IBMers. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services. When you join IBM you join a culture of openness collaboration and trust.

Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities

The event marketing strategist is responsible for event team support as well as end to end planning execution and success of our IBM events. They support the team to create experiential client engagements and partner closely with agency partners to bring these plans to life. They are responsible for understanding the Global Event Process including event marketing tools and for collaborating closely with team members including sales teams to develop an optimized event plan.
Responsible for event team support as well as event planning & execution – design/delivery to build and generate pipeline.
• Handle end to end process and tools
• Ensures all legal compliance finance and other required processes efficiently completed
• Own and optimize events to meet business objectives based on stakeholder feedback
• Partner with key stakeholders including top account marketing & field marketing (conversation/growth squads to define objectives target audience develop plan including requirements for associated ABM/targeted audience actions)
• Designs individual event attendee experience within the client journey based on standard event kits
• Ensures sales alignment and events execution (with field marketing)
• Manages post event outcomes and performance with relevant stakeholders (ie. field marketing)
Skills
• Strong project management and organizational skills including attention to detail
• Environment: Professional knowledge related to function and its process
• Communication / Negotiation: Effectively utilizes group dynamics. Negotiates to define approaches and goals.
• Problem Solving: Recognizes complex problems related to functional objectives. Applies creativity and judgement to developmental work within the business environment. Analyzes situations and implements solutions.
• Impact on Business: Accountable for results and for activities and or projects involving multi-functional teams. Regularly participates in overall functional program planning. And demonstrates discretion and independent judgment in matters of significance to IBM.

“Todas as nossas vagas são elegíveis para pessoas com deficiência e reabilitadas”

Required Technical and Professional Expertise

Good experience in marketing or a related role

– Proven experience in event marketing

– Ability to think strategically and manage resources (time and budget) to achieve objectives

– High energy independent worker self-starter resourceful and problem solver

– Proven ability to work independently under pressure managing resources and multiple projects simultaneously

– Fluent English

Preferred Technical and Professional Expertise
•Master’s degree in a related field preferred
• Experience with event and/or marketing platforms including Rainfocus CVENT Airtable Marketo etc. preferred