Events & Experiences Jr. Producer

The Role 

The Events & Experiences Junior Producer is a new role at GTI aimed at enhancing brand visibility through experience-driven events. This position will support the Manager in planning and executing partnerships and events, collaborating with various internal and external teams. The Junior Producer will facilitate the entire process of event management, from inception to execution, particularly in key markets. Reporting to the Events & Experiences Manager, the role involves significant interaction with senior leadership and requires a proactive problem-solver with a passion for creating impactful experiences and building brand partnerships.

Responsibilities 

• Support large-scale event planning from inception through execution in market inclusive of overall event vision, timeline development, checklist execution, vendor coordination, partnership agreements, asset/swag ordering, and tactical execution of all activities to bring the event to life 

• Partner with regional teams to assess and coordinate with local support available 

• Supervise run of show and delegate appropriate tasks within and outside the team 

• Lead post mortem on events to deliver feedback to senior leadership that will be the key to optimizing this experimental team’s role and function  

• Partner with CPG Brand and Retail Marketing teams to align on needed assets, POS, and any merch/giveaway items, ensuring that brand team-led creative briefing is aligned to objectives 

• Support event executions live and in person, including travel that may occasionally be short notice, as needed  

• Collaborate with Commercial General Managers (CGMs) and Regional Marketing Managers from each market to identify priorities, opportunities, and areas of national support 

• Collaborate with centralized teams (such as Retail Operations, CPG Operations, Creative and Brand Marketing) to adjust calendar on the fly for various timing requirements and needs from each function 

• Support key communications with partners, develop timelines, and provide updates to ensure external and internal teams remain aligned  

• Partner with Creative team for all content planning and coordination, as well as publishing direction and timelines for social media distribution 

Qualifications  

• A high integrity individual who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• Strong organization planning & project management skills, including ability to consistently communicate project details and adjustments to multiple partners at once
• Passion for customer service and belief in the power of events to build our brands and engage our patients, customers, and trade partners
• Track record of developing, planning, and executing impactful small through large-scale events
• A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
• Ability to think strategically and creatively and connect high-level strategic objectives to tactical program and event needs
• Knowledge of local on- and off-premise cannabis market, including local laws and statutes
• Ability to gain and maintain an in-depth understanding of target consumer and market trends  
• Compliance with all standard safety requirements and guidelines.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint etc.)
• Strong communication skills – written and verbal
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense, and resourcefulness  
• Adapts and thrives in a demanding, fast-paced environment  
• Possesses a high level of critical thinking
• Operates with a high level of professionalism and integrity, including dealing with confidential information 
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.  
• Ability to work nights and weekends multiple times throughout the year, up to 25%
• 3+ years of experience in a related field marketing role or broader event, marketing, brand, or commercial sales roles
• Bachelor’s degree preferred

Additional Requirements 

• Must pass any and all required background checks 
• Must be and remain compliant with all legal or company regulations for working in the industry 
• Must possess valid driver’s license 
• Must be a minimum of 21 years of age  
• Must be approved by state badging agency to work in cannabis industry 
• Must own a reliable vehicle 
• Must be able to lift 25 – 50 lbs. (event materials, etc.)