Experience Marketing Specialist - Product & Branding

Marketing

Permanent

Job Description

Start conversations that travel around the world.

São Paulo - SP

At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

All about the role:

The Electrolux Group's purpose of transforming life for the better goes beyond products - it is in the way which we reinvent experiences of taste, care and wellbeing, starting from the desires of our consumers. All over the world, our brand seeks to actively participate in the daily lives of thousands of people by providing the best experiences. Our Marketing teams are data-driven and focused on the development of a consumer-centric mindset, seeking to unleash the power of digital media in order to improve foundational brand processes and bring innovation to the company.

What you'll do:

As an Experience Marketing Specialist, you will drive the approach to product marketing as a benefit area for consumers, developing brand and product strategies, collaborating with innovation projects and create communication assets for in-market activation. If you can easily communicate and collaborate with others, can adapt quickly and decisively to changes in your environment, and are just looking for a place to exercise all your creativity, you've just found it! Help Electrolux keep delivering outstanding experiences, and we'll help you go even further than you thought possible.

In detail, you will:

- Promote the Taste product line benefits areas and create innovation concepts alongside product development teams, fostering a comprehensive approach considering consumer, trends and market insights; 
- Take part on innovation ladder and project check points as a Marketing representative, contributing with brand positioning and consumer in-depth knowledge, also acting as the voice of the consumer when discussing product innovation; 
- Lead the definition of claims for product launches, translating product features into consumer-driven benefits, in accordance with the overall Electrolux Group's Marketing strategy; 
- Develop 360º communications campaigns, defining plans and targets across all touch points, leading agency setups and delivering support packages and assets for use throughout Latin America; 
- Monitor results of local campaigns to generate insights for strategic direction, aiming for increase in profitable sales enhancement, keeping track of product performance alongside Product Line and Local Category Management teams; 
- Support local teams on the definition of communication calendars, as well as regional package adoption and exchange of regional and local insights;
- Manage Brand assets, innovation and development, acting as a guardian for Brand architecture strategy, driving consistency across the board and ensuring differentiation from competitors through the mapping of communication initiatives.

As part of the culture of continuous improvement, you will be involved in Lean Thinking projects and activities (EMS/C2W).

Who you are:

- Bachelor's degree in Marketing, Communications, Advertising or related areas;

- Proven, successful background in Brand Marketing , Product Marketing and innovation; 
- Consistent track in translating market and consumer data into actionable insights to support marketing strategy;
- Experience with management and development of product projects, experience launch marketing campaigns;
- Advanced English;
- Intermediate Spanish. 

Where you'll be:

You will be based at the São Paulo office, the center of Electrolux Group Sales and Marketing operations in Brazil and the workplace of collaborators who are driven by the creation of value along the steps of the Consumer Journey.

In order to create a culture of inclusion and care for everyone's wellbeing, we offer the following benefits: 

- Flexible work hours/hybrid work environment;
- Discounts on our award-winning Electrolux Group's products and services;
- Profit share bonus; 
- Extended maternity leave (6 months) and paternity leave (4 weeks);
- Insurance policy plan;
- Extensive learning opportunities and flexible career path.

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.