Experience Optimization Manager

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.

We’re looking for an experienced optimization manager to work on conversion rate optimization, customer acquisition, and retention in our London office. In this role, you’ll get a chance to work with our awesome marketing team. If you’re a strategic thinker with a proven track record of improving touchpoints, we’d love to meet you!

Your new adventure:

• Join the execution team to deliver a comprehensive CRO strategy that aims for data-led journey optimization and high-quality conversions
• Continuously test hypotheses and improve critical business metrics such as V2T, T2P, NPC, NPC ARR, retention, and churn
• Analyze consumer touchpoints, including human touch, email, in-app notifications, website, landing page data, and conversion funnels
• Collaborate with partners such as MarTech and Demand Gen (free and paid) to optimize conversion rates through A/B testing, multivariate testing, and other optimization techniques
• Stay updated with the latest CRO trends and technologies and incorporate them into the company’s optimization efforts
• Work with a team of experience optimization managers, customer journey designers, and other stakeholders to set clear goals, providing education, explanation, and coaching 
• Collaborate with the 3rd party agency/partners and be the point of contact with other marketing and business function teams for a cohesive, end-to-end customer experience
• Present CRO results and insights to key stakeholders, including the executive team, to drive buy-in and support for optimization initiatives
• Continuously monitor and measure the success of CRO initiatives using tools such as Google Analytics, Amplitude, Gainsight, and Optimizely
• Help create business cases for new capabilities and tools when necessary 
• Own the day-to-day reporting and documentation of experience optimization programs and AB tests

Does this sound like you?

• 3+ years of experience delivering data-led, experience-focused customer journey programs that double down on existing well-performing areas and unlock new growth avenues
• Able to communicate and align with team members, stakeholders, and other departments using data-driven results
• Can identify problems and help develop practical solutions that address their root causes
• Experience working with a growth-oriented B2B or B2C business.
• Comfortable with experience- and conversion-focused journey management and CRO 
• Strong SEO, analytics, and UX understanding 
• Superb reporting and presentation skills to senior audiences 
• Comfortable operating in a high-growth, PE-backed environment.

Why Pipedrive?

• A value-driven work environment where people come first
• A lively bunch of colleagues from over 50 different countries, with offices in Tallinn, Tartu, Lisbon, Prague, London, Dublin, New York, Florida, Riga and Berlin
• A team serious about getting things done while not taking ourselves too seriously
• A world-class working environment full of perks like parties, snacks, and drinks like Spezi and Club-Mate, and, of course, office dogs
• Flexible working hours as long as you’re there for your team members
• Freedom to execute your ideas with a passionate and motivated team supporting you
• Lots of room for personal and career development, with internal and external training opportunities
• Competitive salary and bonus system and all the benefits you’d expect from a great employer (health coverage, transportation allowance, language courses, in-house coaches, employee discounts, and more)




Pipedrive is an equal-opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.




#LI-Hybrid #LI-VMUC

We’re looking for an experienced optimization manager to work on conversion rate optimization, customer acquisition, and retention in our London office.

If this is something for you, send us your resume (in English) or a link to your LinkedIn profile and please add why we should pay extra attention to your application.