Field & Channel Marketing Manager

RESPONSIBILTIIES

• Creation and execution of the field direct & channel marketing plan of conferences, events, roundtables, meetups, speaking engagements, etc. with the purpose of lead generation to drive sales
• Tracking and reporting of the activities’ leads in their processes to become introduction meetings, opportunities and won business
• Oversee participation in events and conferences
• Collaborate with product marketing to submit speaking engagements and prepare the needed collateral for presentations
• Leverage HubSpot marketing automation and Salesforce to manage marketing and to report outcomes
• Collaborate with channel to initiate and plan the annual joint channel marketing plan and support them in their own initiatives with our resources Manage and negotiate vendor contracts
• Manage marketing field and channel budget
• Work closely with other functions in marketing, e.g. Product Marketing, Product, R&D teams and sales teams to collaborate and execute field marketing programs
• Accountable for program success, and quarterly goals, compile performance reports for management showing results (ROI)

REQUIREMENTS

• Native or professional English ability
• Minimum 2-3 years of related marketing experience
• Minimum 1-2 years of relevant experience in software companies, preferably security and or SaaS
• Experience using HubSpot and Salesforce
• Proficient in excel and basic understanding of database management
• Ability to travel 25-30% of the time throughout India
• Must be comfortable with a fast-moving, sometimes ambiguous, environment
• Experience in Enterprise and mid-market segment
• In depth understanding of lead management process
• Build strategic relationships and partner with key industry players, agencies and vendors
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets