Field Marketing Manager

About MariaDB

MariaDB is making a big impact on the world. Whether you’re checking your bank account buying a coffee shopping online making a phone call listening to music taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large including 75% of the Fortune 500 run MariaDB touching the lives of billions of people. With massive reach through Linux distributions enterprise deployments and public clouds MariaDB is uniquely positioned as the leading database for modern application development.

The Opportunity:

MariaDB powers applications used by billions. In North America we need a hands-on field marketer who converts regional focus into opportunity creation and deal momentum blending events ABM campaign orchestration and AI-driven relationship marketing. You’ll be the marketing owner for NA partnering closely with Sales SDR PMM and Partner/Channel Marketing to move named accounts from interest to committed evaluation and purchase.

What You’ll Do:

Regional Plan & Ownership

• Build and run the NA field plan supporting MariaDB priorities: enterprise modernization and adoption of MariaDB Cloud.

• Sequence initiatives by segment and vertical (e.g. financial services retail/e-commerce telecom/media) aligned to regional sales goals and named account lists.

• Own the NA field budget; source and negotiate vendors and sponsorships; manage POs.

ABM & Account Orchestration

• Partner with Sales on tiered ABM (1:1 1:few 1:many). Define ICP map buying committees (DBA Platform Eng App Dev Architecture Security Finance/IT leadership) and tailor plays for entry expansion and competitive takeout.

• Use intent fit and product signals to prioritize accounts; personalize content and outreach by stage.

Events that Advance Deals

• Own end-to-end execution of trade shows executive dinners roadshows meetups and virtual events.

• Standardize pre-event activation (invites sequences) on-site capture (compliant structured) and post-event follow-up (fast persona-relevant multi-channel).

Modern B2B Programs (AI + relationship marketing)

• Orchestrate buyer journeys with AI assistance: predictive account selection content personalization conversational follow-up and automated recap/next-step summaries.

• Build buyer enablement: curated content hubs solution blueprints ROI/migration tools and mutual action plans that help committees progress confidently.

• Activate community and developer touchpoints (OSS meetups user groups) to drive advocacy and pipeline adjacency.

Customer Evidence & Advocacy

• Partner with Sales and Customer Success to identify champions and develop case studies customer stories and use cases that match target personas and verticals.

• Package proof for field use (slides one-pagers short videos talk tracks) and keep assets fresh with measurable outcomes and clear before/after states.

Campaign Localization

• Localize global plays and create region-specific programs for Enterprise Server Xpand MariaDB Cloud and MaxScale.

• Tailor by vertical focusing on Financial Services Telecom/Media and eCommerce/Retail.

• Partner with PMM to translate technical value into persona-sharp stories and align proof points references and enablement assets per vertical.

Partner & Marketplace Motion (collaborative)

• Collaborate with Partner & Channel stakeholders to align NA field activities with partner programs.

• Plug into hyperscaler SI/ISV and marketplace motions to amplify reach create economies of scale and run repeatable plays (co-hosted events co-sell days joint content).

Sales/SDR Alignment

• Run a weekly operating cadence with RVPs and first-line managers; set clear handoffs with SDR leadership (definitions follow-up timing dispositions recycling) and maintain a tight closed loop.

Measurement & Continuous Improvement

• Be metrics-driven to the core live in the data own the numbers and report with full accountability on lead conversion opportunity creation stage progression program health and learnings.

• Champion data hygiene and multi-touch attribution; test iterate and scale what works.

What You'll Bring:

• You’ve owned field/regional marketing in North America and turn plans into pipeline through events ABM and campaigns.

• You’re ABM-savvy: tier accounts map buying committees tailor programs by stage and partner tightly with Sales.

• You live in the data: attribution-aware dashboard-driven and accountable for reporting and continuous improvement.

• You’re hands-on with Salesforce/Marketo (or HubSpot) ABM platforms (e.g. 6sense/Demandbase) webinar and data tools and you use AI to prioritize accounts personalize content and accelerate follow-up.

• You distinguish decision makers from practitioners and speak each persona’s language.

• You’re a go-getter and problem solver you spot gaps propose solutions and execute fast with a collaborative attitude.

• You are highly organized and transparent; you enjoy the discipline of planning in advance and working in spreadsheets Monday.com/Asana or Notion to build simple efficient clear processes that keep stakeholders aligned.

Nice to Have:

• Experience with database cloud or developer audiences; OSS/community programs; hyperscaler and SI/ISV motions; marketplace co-sell.

• Public sector experience (U.S. Federal and SLED plus Canadian public sector): familiarity with procurement cycles RFP/RFI processes compliance and stakeholder navigation.

Why Join Us?

You will be a key player in MariaDB's growth story directly impacting our success in a critical market. We offer a competitive salary comprehensive benefits and the opportunity to work with a dynamic and innovative global team. If you are a strategic thinker with a passion for driving results and building strong relationships we encourage you to apply.

Location:

Remote - US. Preference for Eastern or Central time zones to support 9:00–5:00 ET collaboration.

Compensation:

The annual anticipated U.S. base salary range for this full-time position is USD $120000 - $150000.

Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications geographic location skills experience and competencies.

In addition we are often open to a wide variety of profiles and recognize that the person we hire may be less experienced (or more senior) than the job description as posted. Salary is one component of MariaDB’s total rewards package.  We also include health insurance life and disability insurance funds toward professional development resources Flexible Paid Time Off (FPTO) paid holidays and parental leave a massive degree of flexibility and freedom and more.

How to Apply

If you are interested in this position please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site.

• At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone.

• MariaDB does not sponsor work visas or relocation.

• MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability please inform your recruiter.

• MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.