Field Marketing Specialist

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, and CTO & co-founder, Tim Shi, an early member of Open AI.

We're looking for an exceptional, results-driven Field Marketing Specialist. This role reports directly to the Sr. Field Marketing Manager and you'll collaborate closely across our Marketing, Sales, and CS to drive our brand and pipeline.

 

Location: SF or NYC, Remote.

 

Responsibilities: 

• Be an Owner: Define the unique approach and execution for the events you lead
• Drive Results: Support pipeline generation to hit our field marketing qualified pipeline targets
• Partner with Others: Develop partnerships with cross-functional colleagues across GTM with operations, design, demand, sales, and partner teams to achieve desired results
• Stay Organized: Project manage event assignments including cross-functional team standups, leadership approvals, Salesforce reporting, and stakeholder readouts: Manage budgets, ensuring cost-effectiveness and optimization of resources, Manage vendor communications, contracting, and invoicing, Manage event speaking opportunities including content management and presenter preparation
• Keep Learning: Learn industry best practices but be comfortable breaking them 
• Drive Attendees: Create and manage event landing pages and registration
• Be Accountable: Collect and analyze data to create post-event reports, assessing the success of events and identifying areas for improvement in the event planning process, event marketing, and overall event impact
• Scale the Program: Build and iterate on best practices and repeatable processes in order to drive efficiency and scale event programs
• Go to Customers: On-site event operations including set-up, registration, booth operations and strike. This role will require up to 30% travel
• Collaborate on Content & Market Research: work closely with content marketing and PMM teams to develop compelling event content and share trends, insights, and opportunities derived from the field
• Be a Team Player: You will pitch in to support anything else needed in field and events marketing that may include: managing branded merch, creating moments for customer launches, and more

Qualifications We Value:

• Bachelor's degree in Marketing, Business Administration, a related technical field or equivalent practical experience
• At least 1 year of marketing experience, ideally for a SaaS or B2B business
• Excellent communication skills and comfortable presenting in executive-level settings
• Excellent organization skills and experience managing complex projects
• Preferred experience selling software or AI products
• Preferred experience in software categories related to contact centers, customer experience and virtual agents