Field Marketing Specialist

What You Will Do and Learn 

We are looking for a proactive and detail-oriented Field Marketing Specialist to lead our efforts in coordinating and executing webinars, conferences, and channel events. The ideal candidate will have a strong background in marketing, exceptional organizational skills, and a creative mindset. This role will play a crucial part in enhancing our brand visibility, engaging with our target audience, and driving lead generation. 

Key Responsibilities Include: 

• Collaborate with Alliances leaders and Go-to-Market leadership to execute event strategy that reaches target audiences to drive awareness, engagement, and meaningful relationships at trade shows, webinars, in-person events, and speaking engagements. 
• Plan, coordinate, promote, and execute all aspects of engaging webinars to showcase Spaulding Ridge’s expertise and POV on a multitude of different topics. 
• Coordinate with cross-functional leadership on event logistics to ensure key stakeholder awareness. 
• Manage end-to-end event and sponsorship planning process, including but not limited to researching potential trade shows, evaluating venues, entertainment, etc. and invitation and RSVP processes. 
• Handle all aspects of onsite event needs including ordering of event supplies, signage, swag, etc., and coordinate shipping & receiving of such items and onsite execution. 
• Analyze success and impact of each event through reporting ROI and lead management in Salesforce. 
• Engage with the marketing team to develop compelling messaging that aligns with the firm's brand. 
• Assist project leaders with on-site key client site event coordination. 
• Maintain detailed records of event expenses, budgets, and participant feedback. 
• Articulating Spaulding Ridge’s business and differentiators at tradeshows and in-person channel events. 

 Qualifications: 

• Self-starter, highly motivated, able to adapt, think through problems, and create innovative solutions
• 2+ years of planning and executing events 
• Ability to multi-task and handle multiple projects simultaneously, while remaining flexible and consistently meeting deadlines in a fast-paced environment
• Travel requirements of 20%+ domestically and in Canada 
• Solid written and verbal communication skills 
• Marketing experiencing in a professional services environment preferred
• Bachelors Degree
• Salesforce or CRM experience preferred