Freelance PR Specialist

SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for continued success. As a fully remote team of over 300 professionals, we believe in delivering exceptional work without compromising work/life balance, no matter where you are. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot NA Partner of the Year and proud Elite Partner. Add to that our Master Elite partnership with Klaviyo and our proud partnerships with Shopify and Google.

SmartBug Marketing is seeking a skilled freelance PR Specialist to enhance and support our clients’ PR efforts.

Working closely with SmartBug’s PR Manager, the PR Specialist will help execute PR strategy for our clients, including research, media outreach, press release development, speaking and award submissions, and performance reporting. This is a remote, part-time freelance role, perfect for someone with strong pitching skills and a proven ability to thrive in a fast-paced, collaborative environment.

Responsibilities:

• Conduct research to build targeted media and analyst contact lists.
• Develop compelling pitches tailored to podcasts, YouTube, and other digital platforms.
• Write and distribute press releases to media contacts.
• Secure media opportunities and build strong relationships with key influencers and journalists.
• Coordinate submissions for speaking engagements and industry awards.
• Track, analyze, and report on PR performance metrics.
• Stay updated on media trends and opportunities, particularly in digital video and audio spaces.

Requirements:

• 3-5 years of relevant PR experience, with a strong track record of securing podcast placements.
• Bachelor’s degree in communications, public relations, or a related field.
• Proficiency with PR tools such as PRNewswire and MuckRack.
• Exceptional research, writing, and communication skills.
• Strong organizational and time-management abilities to handle multiple projects and meet deadlines.

Preferred but not required:

• Hands-on experience with project management tools; familiarity with Teamwork is a plus.
• Experience working remotely in a similar role.
• Proven ability to build relationships with media contacts and effectively manage communications strategies.

Benefits & Perks:

• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• 4-week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spending plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Annual leadership conference, SmartBugaPalooza
• Training budget
• The flexibility of working remotely

Ready to apply?

Submit your resume and a portfolio of successful pitches, particularly for podcasts and digital video platforms.