Freelance Promoter, Edinburgh + Glasgow

The Role

As a Freelance Promoter in Edinburgh/Glasgow, you’ll curate and promote shows to build a strong and thriving Sofar community. You’ll be a true Sofar ambassador – partnering closely with the concert operations and marketing teams to book the right shows, expand Sofar’s footprint, build partnerships, and execute local marketing initiatives.

Our Promoters live and breathe music. They’re always on the cutting edge of discovering new sounds across genres, and have communities that they can easily tap to organize and promote amazing live events (including artists, locations, sponsors, etc.). They are super resourceful and driven – whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!

 *Please note that our Promoters are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.

What you'll do:

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with tailored local marketing tactics 
• Work closely with the central booking team to build and execute the booking strategy for your city (number of shows, neighbourhoods, show curations, etc.)
• Curate shows in your local city, ensuring we are working with a high quality, diverse set of artists and venues for every show, scouting new venues and artists as needed
• Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows
• Own the quality of shows in your local market, working closely with local staff and central teams to ensure high caliber, “magic” experiences that are rooted in hospitality
• Build relationships with local businesses to drive sales of sponsorships and/or private events

Who you are:

• You have 1-3 years of experience in social media marketing, promotions, guerilla/local marketing, sales, partnerships and/or live events.
• You have exceptional time management skills are a clear written communicator
• You’re actively engaged in your local market music and cultural scene and build community around it
• You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
• You know how to connect with diverse community-driven organizations, media partners, or local businesses that would add strategic value to the work we are doing in your city
• You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows

About Sofar

Sofar is creating space where music matters. Our unique live experiences provide a place for artist discovery, local community and connection in non-traditional, unexpected places across 78 countries and growing. Our work is largely inspired by our values:

- Creativity: We exist to support artists. We empower everyone in the Sofar community to bring their own creative energy to connect artists and audiences.

- Community: We come together to create the spaces where music matters, intentionally welcoming and respecting all music lovers around the world.

- Joy: We believe in the transformative, unifying, and joyful power of experiencing live music together.

Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.

If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.