GenAI Creator/Designer (Remote- Asia Pacific)

Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising. At Pencil we are developing tools that empower creators to do magical work for brands, and we want to ensure we take a leadership position in the quality and impact of GenAI advertising.

We’re looking for GenAI Creators who will use the Pencil platform to deliver high quality, high performing ads to either enterprise clients or small businesses. This comes with a few exciting challenges. Firstly, the art of making ads is still an art, and GenAI Creators will need to master the very latest GenAI models to discover insights, write copy, generate and edit photos and video and finally produce advertising that captures attention and converts people to purchase. Secondly, advertising is increasingly a science, and clients demand fast turnarounds and obvious results. Using data, predictions and process is key to consistently achieving this for them.

You will need some experience with GenAI tools and what they can do for creators, the advertising industry and for marketing clients - as well as the optimism, energy and grit to pursue this day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution.

Your day-to-day

• Develop ad creatives for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs
• Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques
• Where necessary, supplement GenAI creative work with manual retouching to achieve client requirements
• Work with our Customer Success team to understand and shape client briefs, respond to client feedback and meet client requirements for GenAI (incl. quality, speed & scale) IE. 1 brief/day
• Work with our Training team to actively explore and implement new GenAI techniques to maintain and elevate the quality of our work
• Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements
• Reporting to our Head of Creative, Juliette Suvitha 

Your responsibilities

Your KPIs will be linked to the following:

• Quality and client satisfaction of GenAI deliverables
• Rate of delivery of client briefs, typically 1 brief per 1-2 days
• Creation of knowledge and expertise in use of GenAI and sharing of this knowledge with other creatives

Your qualifications

Please be prepared to showcase your portfolio!

• 2-3 years’ experience in advertising creative development
• Some experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
• Some experience with GenAI techniques such as model selection & prompting
• Any experience using GenAI to deliver real-world advertising creative
• Proficiency in Adobe Creative Cloud
• Good personal communication and management skills
• Preference for candidates who have prior agency experience
• Strong written English skills, allowing you to communicate effectively with clients and team
• Access to a reliable computer with an internet connection exceeding 40 Mbps
• A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity

Your benefits

• Opportunity to work at the cutting edge of GenAI
• Sponsored professional and personal learning
• Flexible vacation/time-off policy
• Competitive health insurance and welfare cover
• Fully remote work

About Pencil

Pencil uses AI to make ads. Our mission is to make marketing effective and effortless. We want to become the default way ads get made - because AI ads are 10x faster and cheaper to make, and 2x better performing, than making them without AI.

We’re called Pencil because we believe AI will be a tool for creative people, not a replacement - it may even be as fundamental a tool in the future as the pencil was in the past.

Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.

https: //www.trypencil.com

About The Brandtech Group

The Brandtech Group’s mission is to be the best company in the world at helping leading global brands drive growth by connecting content, data and media using technology.

It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with a simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022.

Today it generates more than $1BN in revenue and is the largest global digital content partner for many of the world's biggest brands and companies, often using its unique in-housing model. It works with eight of the world's top 10 global advertisers and 49 of the world's top 100. Clients include Banco Itaú, Danone, Google, Intuit, LVMH, Microsoft, Morgan-Stanley, Netflix, Reckitt, Renault-Nissan, PayPal, TikTok, Uber and Unilever.

In addition, the Group invests in cutting-edge technology companies relevant to and with potential in marketing and has been investing in the AI, AR and the metaverse space since 2015. The Group was the first external investor in Niantic (creators of Pokémon Go), alongside investments in AI Foundation (AI digital twins, personalized AI, and deep-fake detection 2018), Automat (AI chatbots, 2016), Elsy (AI media planning, 2016), Jivox (dynamic automated content,, 2016), Crossing Minds (deep learning AI recommendation system, 2017), CreativeX (AI-driven content optimization, 2022), Zappar (AR, 2017), Provenance (blockchain, 2022) and GGP (the world's largest gaming fund).

The Group is one of the most prominent marketing industry voices on the prediction and movement to AI-driven marketing, including Generative AI. It was named one of the World's Most Innovative Companies 2021 by Fast Company, and by CB Insights as one of the World's Most Valuable Private Unicorns.

https: //www.thebrandtechgroup.com