Global Creative Lead

We are seeking a highly motivated and creative person to join our global marketing team as a Creative Lead, responsible for leading the Inhouse which is accountable for all marketing initiatives in Brazil, Mexico, and Colombia. This is a unique opportunity for a proactive and versatile creative to shape the visual identity of our brand across diverse markets. You will report directly to the Marketing Director.

Responsibilities:

Leadership:

• Develop and execute a creative strategy aligned with Clara’s vision and business, including design and copywriting.
• Develop a deep understanding of Clara’s customers and their needs
• Create visual assets for social media, paid media, web, mobile, email, advertising, print, out-of-home, video, and other media both internal and external.
• Set creative guidelines for the region balancing a strong and consistent global brand with local creative needs.
• Drive the creative vision, ensuring consistency and alignment with the brand across all creative projects.
• Lead and inspire the In house team, composed by three designers and one copywriter. 
• Work closely with the global marketing squads to align creative efforts with overall business objectives.

Process Definition (build a creative system):

• Design the process of an agile and efficient creative production that allows for constant testing and optimization of visual assets across all marketing channels
• Collaborate with cross-functional teams to integrate creative layers seamlessly into various stages of product development.
• Conduct brainstorming sessions with all teams to develop innovative and actionable creative initiatives.

Project Management:

• Manage end-to-end design projects, from ideation to execution, ensuring timely delivery and high-quality output.
• Present campaigns rationale and advocate for the work while remaining open to feedback and alternative perspectives

Multicultural Collaboration:

• Foster a collaborative and inclusive creative culture that thrives in a multicultural B2B environment.
• Adapt communication and design approaches to resonate with diverse audiences in Brazil, Mexico, and Colombia.

Our requirements are:

• Leadership experience (8-10y)
• Proven experience as a creative lead and art direction, preferably in a leadership role.
• Proven track record of conceptualizing and leading successful marketing campaigns that have had a significant impact on brand visibility and audience engagement.
• Strong portfolio showcasing a diverse range of projects.
• Fluency in Business English and Portuguese native speaker
• Ability to work independently and thrive in a startup environment.
• Excellent communication skills and experience working in a multicultural setting.
• Nice to have: Proficiency in design tools such as Adobe Creative Suite and others.
• Execution oriented.