Global Ecosystem Marketing Lead- Product-Led-Growth

Introduction
At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses society and the human condition. As a leader in Hybrid Cloud and AI we are leading the charge in a world-wide digital transformation.

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand capture the market’s attention and articulate our point of view for clients partners the media and even other IBMers. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM you join a culture of openness collaboration and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

Much of the Partner Ecosystem’s success will hinge on our ability to drive incremental business through the newly recruited Business Partners Product-Led-Growth (PLG) offerings and new routes to market. In order to achieve our New Client Acquisition(NCA) and Ecosystem objectives we must expand our ecosystem with new transacting (Sell) and embed(Build) partners and lean into the PLG areas. The Global Ecosystem Marketing Lead Product-led growth will be a part of the xEcosystem Strategic Priorities Squad and lead the strategy and execution of PLG for the Global Ecosystem Marketing & Comms team.

Responsibilities may include:

• Dedicated to leading the execution of the cross-brand Ecosystem Marketing & Communications strategy aligned to PLG To With Through and For our IBM Business Partners.

• Act as the Subject Matter Expert for Ecosystem Marketing holistically across PLG functional areas (Ecosystem Marketing IBM Marketing Sales Product)​.

• Drive the Yield & Performance Management System of Partners by partnering with the PLG Pods Geos Ecosystem Brand teams & Experience Hubs.

• Partner with Global Sales on PLG speaking engagements to enable both internal stakeholders and our Business Partners.

• Collaborate cross the Geographies & Value-Added-Distributors to enable and activate aligned partner sets and facilitate a functional feedback loop.

• This role requires a self starter with the ability to collaborate cross functionally while partnering with the other members of the Ecosystem Strategic Priorities Squad (Partner Recruitment PLG AI For Business Value Added Distributors).

This is a Hybrid role attendance to the office will be required only 3 times peer week.
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Required Technical and Professional Expertise

• Partner/Ecosystem Marketing experience having first-hand experience and a proven track record of successfully developing marketing strategy and programs

• Experience within the Product-Led-Growth solution areas

• Highly collaborative to bridge communication gaps

• Comfortable presenting in groups and public speaking

Preferred Technical and Professional Expertise

• Partner marketing experience in a B2B environment
• Client-centric mindset to find new ways to satisfy Partner needs
• Experimentative – works as part of a team to quickly to pilot succeed/fail fast and scale what works
• Highly collaborative – building effective teaming relationships within ecosystem marketing and with other marketing and business areas
• Is passionate about people: we value a focus on relationships over experience working in high tech or ecosystem

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