Global Manager, Marketing Analytics

About us:

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About ABI Growth Group:

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

About the job:

The Global Manager, Marketing Analytics is a pivotal role within our marketing department, tasked with analyzing and optimizing the effectiveness of our marketing strategies across our top 20 countries by sales. This role will oversee the quarterly analysis and strategic recommendations for over 100 brands, closely aligning with our Mega Brands strategy. The Global Manager will manage a robust team, ensuring seamless integration with finance and coordination with media and sponsorship agencies. 

What you'll do:

• Comprehensive Analysis: Conduct in-depth quarterly analyses across 100+ brands in our top 20 markets, focusing on marketing effectiveness and strategic outcomes. 
• Team Leadership: Lead a dynamic team consisting of country leads and product developers, directing the analytics strategy for our global marketing efforts. 
• Strategic Roadmap Development: Formulate and execute a strategic roadmap for 2024, aimed at elevating our marketing analytics capabilities. 
• Collaboration with Finance: Work closely with the finance department to align marketing strategies with financial objectives and Mega Brands strategy. 
• Agency Partnership: Coordinate effectively with media and sponsorship agencies to enhance marketing initiatives and insights. 
• Executive Communication: Simplify complex data into executive-friendly reports, presenting insights clearly and concisely. 
• Innovative Methodologies: Implement advanced analytical techniques to provide cutting-edge insights and recommendations. 
• Training & Development: Foster a culture of continuous learning, enhancing the team’s analytical acumen and presentation skills. 

What you'll need:

• Bachelor’s or Master's degree in Marketing, Business, Statistics, or related fields. 
• Extensive experience in marketing analytics, specifically Marketing Mix Modeling (MMM), with a track record of handling large-scale, global projects.
• 6+ years of experience in marketing / media.
• Exceptional communication abilities, capable of crafting and presenting insights to executive audiences.
• Strong project management skills, with experience in strategic planning and execution. 
• Proficient in a range of analytical methodologies, with the ability to distill complex data into actionable insights.
• Ability to succeed in ambiguity and work in a fast-paced environment.
• Excellent problem-solving and analytical skills with the ability to distill complex data analysis into simple communications.
• MBA preferred.

What We Offer:

• Competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business 
• Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off 
• Continuous learning: You'll develop the mindset and skills to navigate whatever comes next 
• Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs 

Equal Opportunity & Affirmative Action:

ABI Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

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Remember: your data will never be used as elimination criteria in selection processes. With them, ABI Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company. 

For more information: www.abinbev.com