Job Description
Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in both digital and traditional marketing strategies, with a focus on content marketing, SEO, and analytics. This role requires creativity, strategic thinking, and the ability to collaborate across departments to enhance our market presence.
Responsibilities
• Develop and implement comprehensive marketing strategies that align with business goals.
• Manage digital marketing campaigns across various platforms, including social media, email, and search engines.
• Oversee content marketing efforts to create engaging and relevant content for our target audience.
• Conduct SEO analysis to optimize website performance and improve organic search rankings.
• Analyze market trends and consumer behavior to inform marketing strategies.
• Collaborate with the sales team to create print advertising materials that effectively communicate our brand message.
• Utilize analytics tools to measure campaign effectiveness and adjust strategies as needed.
• Lead a team of marketing professionals, providing guidance and support in their projects.
• Stay updated on industry trends and emerging technologies to keep the company at the forefront of marketing innovation.
Qualifications
• Bachelor’s degree in marketing, Business Administration, or a related field.
• Proven experience in a marketing management role for Personal Injury Firm.
• Proficiency in HTML and experience with website management.
• Strong understanding of content marketing principles and practices.
• Familiarity with SEO best practices and tools.
• Experience in digital marketing strategies including social media marketing, email campaigns, and online advertising.
• Excellent copywriting skills with the ability to create compelling content for various channels.
• Strong analytical skills with experience using Google Analytics or similar tools for data-driven decision-making.
• Ability to conduct thorough research to support marketing initiatives.
Join our team as we strive to elevate our brand presence through innovative marketing strategies!
Job Type: Full-time
Pay: $65,000.00 - $100,000.00 per year
Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance
Schedule:
• 8 hour shift
• Day shift
• Monday to Friday
• Weekends as needed
Experience:
• Personal injury law: 3 years (Required)
Ability to Commute:
• Glendale, CA 91203 (Required)
Work Location: In person