Google & YouTube Paid Media Specialist

Job Title: Google & YouTube Paid Media Specialist Location:In-Office (Scottsdale, AZ) Employment Type:Full-Time About Us AtSolar Cancellation Resource Center (SCRC), we help homeowners regain control of their finances by exiting long-term solar contracts that no longer serve them. As we scale our marketing efforts, we’re looking for aGoogle & YouTube Paid Media Specialistto take full ownership of our paid search and video advertising campaigns. If you're data-obsessed, results-driven, and experienced in building high-converting ad funnels, this is your opportunity to have a direct impact on a fast-growing brand. What You’ll Do • Strategicallyplan, launch, and manage Google Search and YouTube Ads campaigns, with a strong focus on lead generation and direct response • Own the entire media buying process—from keyword research, targeting, bidding strategies, and campaign setup to daily optimization and scaling • Write compelling ad copy and collaborate with creative and video teams on high-performing ad creatives (video scripts, thumbnails, etc.) • RunA/B and multivariate testson keywords, audiences, creative, and landing pages • Manage budgets and pacing daily, ensuring efficient spend and ROAS • Monitor key metrics (CPC, CPA, ROAS, bounce rate) and proactively make performance-based adjustments • Create and manage retargeting campaigns using custom and lookalike audiences • Track campaign performance and prepare weekly and monthly reports with insights and actionable recommendations • Stay ahead of trends, platform updates, and competitor strategies in both Google Search and YouTube What You Bring • 2–4 years of hands-on experience managing Google Ads and YouTube Ads for direct response or lead gen • Strong knowledge of keyword strategy, audience segmentation, and bidding optimization • Proven success managing budgets of $10K+ monthly, with a clear understanding of ROI metrics • Experience working with Google Ads Manager, YouTube Ads, Google Analytics, and conversion tracking tools • Ability to write compelling, conversion-focused ad copy and provide creative direction for video assets • Highly organized, self-motivated, and detail-oriented • Bonus: Experience in home services, solar, legal, or financial service verticals Why Join SCRC? • Competitive salary + performance-based bonuses • Fast-growing, impact-driven team with real ownership opportunities • In-office environment that encourages collaboration and creativity • Direct influence on campaign strategy, budget decisions, and marketing growth • Mission-driven company making a real difference in people’s lives Job Type: Full-time Pay: $55,000.00 - $65,000.00 per year Benefits: • 401(k) • Dental insurance • Health insurance • Vision insurance Work Location: In person