Green Chef Senior Product Marketing Manager

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. The Senior Manager of Product Marketing will be responsible for developing and executing product marketing strategy at Green Chef, the #1 Meal Kit for Clean Eating, with the goal of driving topline growth. This includes identifying target audience segments & customer insights, leading go-to-market strategies for new product launches, developing marketing claims & messaging, optimizing brand, product positioning and value propositions. Working cross-functionally with Marketing, Product Strategy, Tech, Brand Creative, Pricing and Tech teams, this role will ensure alignment across the customer journey. The Senior Manager will focus on both product marketing campaigns for customer acquisition and strategies to drive long-term retention. The role will report to the Marketing Director. You will… • Be the voice of the customer—gather and synthesize insights to shape product marketing strategy and influence both product and marketing roadmaps. • Lead product marketing strategy for new and existing products, owning audience segmentation, positioning, messaging / claims, campaign briefing and execution to drive acquisition & retention. • Collaborate with Tech & CRO to optimize the sign up funnel & landing pages through A/B testing • Ensure a seamless customer experience by aligning communications across all touchpoints. • Bring together and analyze cross-functional performance data for each product marketing campaign to assess impact and improve future launches. • Track key metrics and deliver actionable insights to continuously optimize performance. You are… • Customer-Obsessed: You deeply understand customer needs and turn insights into impactful marketing strategies that drive satisfaction and growth. • Collaborative: You thrive in a cross-functional environment, cultivating collaborative partnerships at all levels and departments to drive alignment and execution. • Strategic & Insightful: You develop high-level strategies, guide execution, and solve complex problems with clear logic and contingency planning. • Analytical: You use data to drive decisions—tracking metrics like CAC, CVR, CLV, and retention to continuously improve campaign performance. • Results-oriented: You focus on outcomes and are committed to driving meaningful improvements in both acquisition and retention • Adaptable: You thrive in fast-paced environments and stay flexible in the face of changing priorities, consistently delivering under pressure. • Creative Problem-Solver: You are resourceful, think outside the box and turn challenges into opportunities and inspiring others to do the same At a minimum, you have… • 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models • A deep understanding of customer behavior, market trends, and competitive landscapes to create successful strategies that drive growth through product marketing • Comfort with setting appropriate KPIs, collecting and analyzing cross-functional performance data, and using insights to drive action • Experience conducting scrappy qualitative and quantitative consumer research and turning insights into product ideas and marketing campaigns • Experience with a variety of marketing channels • Experience collaborating with and influencing cross-functional teams across different offices • Excellent project management skillset • Excellent communication and presentation skills • BA/BS or equivalent degree This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range $150,000—$175,000 USDAbout HelloFresh We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work! At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: • Europe:[email protected] • APAC:[email protected] • United States:[email protected] • Canada:[email protected]