Group Creative Director Copy, Marcom

The Community You Will Join: 

Airbnb is looking for a visionary Group Creative Director, Copy to join the Marcom Creative Team. Spanning design, copywriting, interactive, photography, film, and events, this internal team stewards the Airbnb brand and creates a wide range of highly visible work to inspire our rapidly growing guest and host communities. 

The Difference You Will Make:

The Group Creative Director, Copy will report to the Director, Marcom Creative, Copy and be based in San Francisco. This key role will help steer brand direction, product launches and help sustain a supportive creative culture that inspires teammates to produce ever better creative. It requires a great creative and strategic mind paired with equal parts humility and empathy.

You are a standout writer and storyteller who can see the bigger picture. Before picking up a pencil you think about first principles—what problem are we solving, why will people care, how does this build community? You understand the nuances, power and principles of design deeply. You have a strong track record of partnering closely with brand management professionals, and overseeing all aspects of the creative process from start to finish. You can communicate effectively with direct reports, fellow team members, and cross-functional partners. You think strategically and can help build high-level product narratives, translating them into inspiring and successful creative solutions. You are a learner not merely a “knower.” You have mentored numerous teams to brilliance and have an enviable portfolio that demonstrates success at building brands, particularly lifestyle brands. 

You'll be entrusted with the Airbnb brand and expected to push it forward. You will be helping to build a challenging, enriching, respectful, and fun environment for a team of talented creatives. These are important shoes, and we're excited to fill them.

A Typical Day: 

• Direct and inspire a team of creatives from across disciplines: visual design, copywriting, art direction, motion graphics and interactive.
• Inspire, generate, and refine big ideas that are strategically-informed, channel agnostic, and deeply integrated between all touch-points and product experiences. 
• Champion the crafts of design, storytelling and writing, and help elevate them throughout the department’s output.
• Partner with leaders across the company to ensure the brand’s creative vision is consistent with broader company vision and initiatives. 
• Partner with external creative and production agencies to execute work that is of the highest quality and consistency. 
• Partner with Executive Producers, Program Managers  and Creative Operations to guide staffing and development of teams to match project needs and company priorities. 
• Cultivate a vision for the team’s continued global growth and recruit the best creatives in the world as both full-time and freelance collaborators.
• Champion Airbnb’s mission of connection and belonging at every step. Be a guardian for Airbnb’s values of inclusivity, diversity, and acceptance. 

Your Expertise:

• 15+ years experience overall, and 5+ years of management experience within a creative agency or in-house at a leading brand. 
• An outstanding and diverse portfolio of integrated and innovative digital work.
• Excellent management skills. Experience inspiring creative teams with a strong vision and empowering individuals to achieve their best work.
• Experience collaborating closely with Brand Management teams. Ability to translate market research, data, and strategy to creative solutions.
• Deep experience working toward solutions across various media.
• Flexible and dependable. 
• Incredible organization, communication, prioritization, and decision-making skills.
• Empathy for the customer, and empathy for individuals on the creative team. 
• Passionate about Airbnb’s mission and purpose. 

A CURRENT PORTFOLIO OF WORK IS REQUIRED FOR EACH APPLICANT.

How We'll Take Care of You:

Our job titles may span more than one career level. The starting base pay for this role is between $230,000 and $285,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.  

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. Airbnb,Inc. can employ in  states where we have registered entities. Currently, employees can not be located in: Alaska, Indiana, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin, Alabama, Mississippi, Oklahoma, Delaware and Rhode Island. This list is continuously  evolving and being updated, please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. 

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

If you need assistance, or a reasonable accommodation during the application and recruiting process, please contact us at: [email protected].