Group Manager, Digital Marketing

Job Description Group Manger, Digital Marketing Zendesk is looking for a Group Manger, Digital Marketing, to join the Performance Marketing team. In this role, you will lead a team of 7 to execute strategy for paid campaigns across paid social, content syndication, and programmatic display media channels, drive high-performing initiatives that enhance our marketing investment, and grow leads and revenue from paid media campaigns. This is an exciting opportunity for an experienced performance marketer with a proven track record of optimizing complex global campaigns for B2B audiences in a dynamic environment. The ideal candidate will be a display, programmatic, and paid social expert, highly analytical, and enthusiastic about expanding and optimizing our paid media program while fostering a collaborative team environment. Responsibilities: • Lead and mentor a team in the hands-on management and optimization of brand awareness and demand generation campaigns (display, paid social, content syndication, etc.) to build a best-in-class program for Zendesk across global regions. • Strong collaboration cross functionally with teams like marketing analytics, marketing ops, etc. on performance, attribution, forecasting, target setting and achievement. • Oversee day-to-day campaign management and execute tactics across multiple vendors and channels (e.g., LinkedIn, Google, etc.) to exceed goals and maximize return on ad spend. • Identify opportunities to expand efforts; e.g. drive strategy behind vendor and channel research and expansion, ads and campaign testing, and platform testing. • Rigorously test every aspect of paid media - tactics, ad types, ad copy, landing pages - to drive optimal performance results. • Collaborate with team members to adjust campaigns to local contexts and maximize relevance. • Support new product capability launches and promotions through innovative copy and messaging. • Monitor daily/weekly/monthly budgets and pacing to achieve key metrics, KPI goals, and ROI targets. • Set the strategic vision and roadmaps for paid media, ensuring alignment with broader marketing objectives. • Develop and implement retargeting strategies for core audiences to nurture prospects and drive conversions, creating cohesive campaigns that span the entire marketing funnel from awareness to decision. Partner with global and regional campaigns teams to develop and run targeted account based paid media campaigns to engage and convert high-value accounts • Desired Skills and Experience: • 8+ years of hands-on experience running outbound paid media campaigns on major platforms (e.g. LinkedIn, Google, DV360/Trade Desk, etc.) at a global company. • Experience managing a team (preferably globally distributed), setting team goals, and having career development and coaching conversations. • Deep knowledge of paid social, display, and programmatic channels, audience strategies, and A/B testing. • Proven experience executing multi-channel strategies, with a focus on understanding Return on Investment (ROI), budget pacing and management, and performance and budget forecasting. • Experience working with intent-based ABM platforms to target and engage high-value accounts effectively • Experience with marketing automation platforms, CDPs, and integrating paid media efforts within broader Martech stacks • Experience working with external vendors, agencies, or freelance resources for campaign execution and optimization • Strong quantitative skills and the ability to analyze data and make data-driven decisions. • Excellent communication skills to convey results, key learnings, and areas of opportunity effectively. • Proficiency in Excel (Pivot Tables, VLOOKUP, SUMIF formulas), Tableau, Analytics tools (GA4, Adobe, etc.), and/or other marketing tools. • Excellent project management skills with a proven ability to meet deadlines. • Preferred experience leveraging machine learning and AI tools to improve campaign targeting and performance. BA/BS or equivalent experience required. • #LI-WO1 The US annualized base salary range for this position is $140,000.00-$210,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives. Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager. The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here . Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail [email protected] your specific accommodation request.