Group Marketing Manager – CRM Strategic Growth and Innovation

Overview TurboTax is on the hunt for an exceptionalLifecycle and Digital Marketing Leaderto pioneer our newly formedCRM Channel Growth and Innovationteam. This role calls for a visionary strategist and technical expert with a profound grasp of CRM systems and their critical role in achieving core business objectives. You will be instrumental in launching cutting-edgelead capture and nurture strategies, drivingpersonalization capabilities, shaping ourlong-term CRM strategic vision, and acceleratingchannel growthacross diverse business segments. What you'll bring We are looking for a leader with: • Extensive CRM Marketing Expertise:5-7+ years of experience managing large-scale, complex CRM marketing campaigns, with deep proficiency inemail and/or mobile channels. Proven ability to design, oversee, and optimize campaigns to meet strategic business goals. • Lead Generation & Nurture Expertise:Demonstrated experience in developing and executing successful lead generation and nurture programs across various channels, converting prospects into engaged customers. • Data-Driven Acumen:A strong foundation in understanding and leveraging data to fuel CRM programs. Demonstrated capability to orchestrate strategic campaigns and drive personalization throughdata extraction, analysis, and actionable insights. Ability to collaborate effectively with IT and data teams to define requirements and translate vision into execution. • Strategic Leadership:A proven track record as astrategic thinkercapable of conceptualizing long-term visions, developing robust business cases, and gaining buy-in from senior leadership. • Mobile Marketing Authority:Expert knowledge of mobile marketing channels, includingbest practices and effective leverage of mobile-specific data. • CRM & Business Strategy Development:Demonstrable skill in developing intricatebusiness and CRM strategies, crafting engaging customer experiences and journeys across multiple communication channels, and creating targeted content that solves specific customer challenges. • Exceptional Project Management & Communication:Outstanding organizational and project management skills, with a proven ability to thrive under pressure and meet tight deadlines. Experience managing cross-functional teams and communicating effectively with diverse stakeholders. • Technology Proficiency:Familiarity withenterprise-level marketing cloud solutionsand CRM tech stacks, includingCustomer Data Platforms (CDPs) and Email Service Providers (ESPs). • Visionary & Bold Leadership:A trulyinnovative and bold approachto market strategy development and execution, coupled with a fearless attitude towards implementing transformative ideas. • Complex Customer Base Management:Comprehensive understanding of the nuances involved in managing avast and diverse customer base, ensuring strategies align with customer needs and business objectives. How you will lead As the Group Marketing Manager for CRM Strategic Growth and Innovation, you will: • Define and Execute Strategy:Develop thestrategic vision and requirements for lead capture and generation, specifically supporting the expansion of TurboTax’s Full Service and Business Tax segments. • Pioneer New Capabilities:Lead the development and launch ofnurturing communicationsacross multiple CRM channels, enabling new engagement opportunities. • Drive Personalization:Chart TurboTax’spersonalization roadmap, leveraging our rich data to deliver hyper-relevant solutions and actions within CRM communications. • Architect Customer Experiences:Design comprehensivecustomer journeysby seamlessly integrating CRM strategies and personalization with product offerings to elevate user interactions across all platforms. • Enhance Automation:Champion the improvement of CRM’sautomation capabilities, identifying and implementing new technologies for real-time customer interactions, both in-product and out-of-product. • Shape Long-Term Vision:Articulate and champion along-term vision for CRM channel growth and innovation, ensuring alignment with TurboTax’s overarching strategic goals. • Optimize CRM Tech Stack:Provide expert consultation on theenhancement and expansion of the existing CRM technology stackto foster innovation, boost efficiency, and enable new business capabilities. • Manage CRM as a Product:Define thesolutions blueprint and functionality requirementsto guide the development and integration of CRM systems, treating CRM as a core product. • Accelerate Channel Growth:Lead initiatives focused on improvingcustomer health and engagement, while pioneering new channel strategies for sustained CRM growth. • Govern Data Protocols:Establish and manage complexcustomer data protocols, including rules for contactable records across diverse marketing channels. • Lead Mobile Innovation:Act as themobile growth strategist and expert, driving innovation specifically in mobile channel activation. • Bridge Product & CRM:Serve as the crucial liaison between the CRM team and Product/Technology departments, ensuringseamless integration and support of CRM needswithin broader product strategies. • Cultivate Ecosystems:Construct and oversee amulti-brand/product CRM ecosystem, fostering strong alignment and collaboration with internal partners across Intuit brands like Credit Karma, QuickBooks, Business Tax, and Digital Media. Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California- 213500-289000 Southern California -217259-275500 This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.