Growth Lead

About Snaplii Snaplii is one of North America’s fastest-growing fintech platforms, transforming how people pay, save, and earn rewards. With over $70M in annual transaction volume and 200,000+ users across North America, we deliver unmatched utility and loyalty through a single seamless app. We’ve ranked as high as #5 on the Apple App Store during peak shopping seasons, and consistently remain in the Top 80—driven by a highly engaged, high-retention user base. As the most payment-flexible platform in the space, Snaplii supports a wide range of digital payment methods and partners with 400+ leading brands, including Walmart, Amazon, and Esso. Our platform is fully built and maintained in-house—engineered to handle complex payment flows, scale with demand, and support a growing suite of financial products. We’re actively expanding into new digital finance offerings to help users create, manage, and grow value in their everyday lives. Join us as we shape the future of everyday spending. About the Role: The Growth Marketing Manager at Snaplii is responsible for spearheading our efforts to solidify and expand our market presence across the United States. This pivotal role requires a strategic thinker with a robust background in digital marketing and a proven track record in driving growth within the tech industry. You will leverage deep insights into market trends and digital technologies to craft and execute innovative marketing strategies that enhance our brand visibility and engagement. Responsibilities 1. Experimentation & Growth Loops - Design and execute scalable growth strategies, utilizing growth loops (e.g., referral programs, user-generated content) to drive organic and viral user acquisition. - Build a structured growth experimentation framework to continuously test, iterate, and optimize strategies across acquisition, activation, retention, referral, and revenue (AARRR). - Identify bottlenecks in the customer journey and propose solutions to improve key growth metrics. 2. Digital Marketing & Full Funnel Optimization - Develop multi-channel growth campaigns across paid and organic platforms (e.g., Google Ads, TikTok, Meta, YouTube), focusing on rapid iteration and performance optimization. - Implement and optimize user acquisition funnels, leveraging data to reduce customer acquisition costs (CAC) and improve lifetime value (LTV). - Lead efforts in retargeting, marketing automation, and lifecycle email marketing to improve user engagement and retention. - Collaborate with product teams to enhance the product experience, improving onboarding, activation, and product adoption. 3. Data-Driven Strategy & Performance Measurement - Analyze key performance metrics (CAC, LTV, retention rate, ROAS) to identify opportunities for optimization and scale. - Use cohort analysis, funnel tracking, and predictive modeling to understand user behavior and guide marketing strategies. - Maintain real-time dashboards and reporting to monitor campaign and funnel performance, ensuring prompt adjustments to tactics. - Conduct A/B tests on landing pages, creatives, and messaging to improve user engagement and conversion rates. 4. Strategic Growth Partnerships - Identify and manage partnerships that contribute to measurable growth, including performance-based influencer collaborations and co-marketing opportunities. - Develop performance-driven collaboration models with external partners to drive acquisition and referral traffic. - Build relationships with key influencers and industry players to unlock new growth channels and revenue streams. 5. Content & Performance Optimization - Create performance-driven content strategies for marketing channels, with a focus on increasing conversions and engagement. - Oversee the creation of landing pages, social media content, email sequences, and ad copy, ensuring alignment with growth objectives. - Continuously optimize content through data analysis, adjusting tactics to maximize channel effectiveness. 6. Retention, Referral, and Engagement - Implement strategies to improve user retention through personalized marketing automation, loyalty programs, and targeted re-engagement campaigns. - Develop referral programs and user incentives to increase organic acquisition through word-of-mouth marketing. - Analyze user feedback and engagement data to refine lifecycle marketing efforts and enhance user experience. 7. Cross-Functional Collaboration - Work closely with product, engineering, and data teams to ensure seamless integration of growth initiatives with product features and user experience. - Participate in brainstorming sessions, cross-departmental meetings, and industry events to stay updated on growth opportunities and emerging trends. Minimum Qualifications • Fluent in both English and Chinese. • 5+ years of experience in growth marketing or performance marketing, with a proven track record of driving scalable, data-driven growth initiatives (including acquisition, retention, and referral). • 3+ years of experience working at a startup focused on mobile apps, offering digital products or services directly to consumers (B2C). • Expertise in designing and managing growth experiments using data and insights to iterate and optimize strategies. • Strong experience running full-funnel acquisition and retention campaigns across platforms like TikTok, Rednote, Google Ads, Meta, YouTube, and Reddit. • Deep understanding of growth loops (e.g., referrals, viral sharing, user-generated content) and their role in organic and viral acquisition. • Strong grasp of performance marketing metrics: CAC, LTV, ROAS, churn rates, and retention cohorts. • Experience managing budgets with a focus on optimizing ROI and scaling growth through efficient ad spend. • Proficient in marketing automation (e.g., lifecycle email marketing, push notifications) and funnel optimization strategies. • This is a in-person role! We feel most creative in a room together Other Qualifications • Deep understanding of the U.S. and Canada market, including consumer behavior, digital trends, and platform-specific best practices for growth (e.g., TikTok, Instagram, Reddit, YouTube). • Strong expertise in A/B testing, multi-variant testing, and data-driven decision-making to continuously improve campaign performance and user experience. • Experience with growth experimentation frameworks, such as defining hypotheses, analyzing results, and iterating on successful experiments. • Ability to identify and build scalable growth loops, including referrals, incentives, and engagement-driven features. • Familiarity with community-driven growth through platforms such as Discord, Reddit, and Twitter (X), with experience in organic engagement and user retention strategies. • Proficiency with data analysis tools (e.g., Google Analytics, Mixpanel, Amplitude, Metabase), with experience in cohort analysis, retention modeling, and predictive analytics. • Ability to collaborate cross-functionally with product, engineering, and data teams to align growth efforts with product development. • Strong creative and innovative problem-solving skills, with the ability to develop new growth tactics to stay ahead of competitors. • Experience working in the Fintech, e-commerce, or digital wallet industry, with a strong understanding of industry-specific growth strategies, regulations, and user behavior. • Tech-savvy Job Types: Full-time, Part-time Pay: $100,000.00 - $180,000.00 per year Benefits: • Dental insurance • Life insurance • Relocation assistance Language: • Mandarin (Preferred) Work Location: Hybrid remote in Seattle, WA