Growth Marketer - Ad Networks & CRO Focu

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue 12M+ customers and 500+ talents across 19 countries we combine technology growth marketing and operational excellence to scale purpose-driven digitally native brands.

We own and operate our own digitally native brands (not an agency) with presence in Walmart Nordstrom and Amazon and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast grow fast and help you do the same.

🤝 Be part of a dynamic diverse and talented global team.

🌍 100% Remote USD competitive salary paid time off and more.

Key Responsibilities

At Trafilea growth is engineered — not guessed.

We’re looking for a Growth Marketer specialized in Ad Networks & CRO to build and scale high-performing campaigns across non-traditional paid channels like AppLovin Unity Ads Taboola and native platforms.

Paid Media & Scaling

• Launch and scale high-performing campaigns across AppLovin Unity Taboola and other non-social ad networks.

• Own budgeting bidding and testing to optimize efficiency and profitability.

• Run structured experiments across placements creatives and funnels — analyzing and iterating fast.

• Expand and diversify traffic sources beyond traditional paid social.

Conversion Optimization

• Design and analyze A/B and multivariate tests across landing and checkout flows.

• Optimize for profit per visitor balancing CVR AOV and margins.

• Apply CRO levers — urgency social proof pricing personalization — to boost conversion.

Creative & Messaging Strategy

• Lead creative decisions with data and conversion psychology.

• Identify winning hooks and formats while anticipating fatigue.

• Collaborate with creative teams to deliver high-impact scalable assets.

Analytics & Strategy

• Analyze performance dashboards to pinpoint growth levers and bottlenecks.

• Share insights and next steps across teams.

• Balance short-term results with long-term profitable growth.

• 2+ years of experience in performance marketing and growth experimentation.

• Proven experience managing campaigns across ad networks native platforms or programmatic environments.

• Deep understanding of CRO methodologies statistical significance and A/B testing frameworks.

• Strong analytical and problem-solving skills; fluency in Excel/Sheets Looker Studio or equivalent.

• Sharp grasp of consumer behavior pricing psychology and messaging that converts.

• Excellent communication skills — able to translate data into insight and strategy.

• Growth mindset — experimental curious data-obsessed and resilient under uncertainty.

• Background in engineering data science marketing or economics is a plus.