Growth Marketing Manager

Cytora is the digital risk processing AI-powered platform that enables commercial insurers to digitise all interactions with brokers enabling optimised risk workflows and control over the target portfolio. Cytora brings together the data processes and people enabling insurers to create multi-step risk flows that maximise efficiency and differentiate how risks are processed according to risk appetite portfolio and automation objectives.

Position Overview

We're looking for a talented Growth Marketing Manager to join Cytora during an exciting period of rapid growth. In this role you will have full ownership of the marketing channel mix working across paid and organic channels to drive customer acquisition and retention. You'll be responsible for optimizing conversions not only across performance marketing campaigns but also through our website ensuring a seamless and high-converting user experience.

This is a unique opportunity to make a significant impact shape our marketing strategy and take ownership of key growth initiatives as we continue to scale. This role is for anyone who is innovative and excited about building a strategy that delivers measurable result

Responsibilities

• Design and implement performance marketing strategies using digital platforms to maximise lead generation and conversion.

• Proactively investigate and identify high potential opportunities to test and incorporate into the channel mix

• Constantly audit our existing channels/content streams for conversions

• Understanding our target audience to define and bring segmentation strategies to execution for all channels

• Own the distribution channels while ensuring proper tracking attribution reporting and optimisation of the budget and campaigns

• Make data driven strategic decisions to optimise channel-mix and optimise CAC

• Experimenting monitoring and continually optimising targeted campaigns through appropriate channels

• Help manage Cytora’s global website including CMS updates bug reporting SEO optimisation and conversion rate optimisation

• Own manage and implement best practices in Cytora HubSpot

• Collaborate with the rest of the Marketing team to optimise strategies to enhance lead qualification processes and increase the efficiency of pipeline progression

• Identifying and optimising performance channels

• A/B Testing

• Work with external agencies on design assets and creative projects

REQUIREMENTS

• Proven track record of successful pipeline creation (beyond MQLs)

• Experience in a fast-moving startup or scale-up

• B2B/enterprise sales/SaaS experience is crucial to be successful in this role

• Strong analytical skills to make data-driven decisions for commercial and operational performance

• This role requires an entrepreneurial individual who can take on projects with minimal guidance. This person is a self-starter a keen problem-solver and someone who doesn’t mind getting involved with everything whatever it takes to drive scalable and repeatable growth.

• Strong sense of ownership

• Experience with digital channels including LinkedIn advertising

• Confident communication skills for reporting to stakeholders at different levels ability to influence people across the organisation

• Exceptional organisational skills attention to detail and a customer-obsessed approach

• Advanced HubSpot skills

Benefits

• Stock options

• Enhanced parental leave

• Private health insurance - UK only*

• Choice of laptop

• Flexi-working

• £2000 travel budget

• Company trips

• 25 days of paid holiday + national holidays

*We employ people across the UK and EU(Spain & Austria) (using a 3rd party Employer of Record model) and inevitably the benefits that we can offer vary slightly in different territories due to local employment law and feasibility. Our salary range does not vary depending on territory.

Location

Cytora are a remote-first company. You can be located anywhere within a reasonable timezone difference with London UK.

Equal Opportunities

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion colour national origin gender sexual orientation age marital status veteran status or disability status.