Growth Marketing Manager, Paid Media

About the Role

NOCD is looking for an experienced Growth Marketing Manager focused on Paid Media to join our team. This dynamic and exciting role involves both executing to help grow our established awareness, app install, and direct response programs and learning new channels that are uncovered to reach more people struggling with OCD. 

Your tactical, in-platform work will result in accelerated growth across NOCD’s major programs, starting with Meta and YouTube campaigns and then rapidly expanding to other channels in the future. You will have a monthly budget to allocate towards your channels and tests that you pitch to maximize performance.

Your marketing campaigns’ performance and reports will empower the team to know how we’re doing as well as what direction we should go. Your insights and collaboration with our content creators and creative team will ensure that NOCD’s creative and content are performant and relevant to our audience.

If you’re a strong communicator who is passionate about driving growth with paid media, leveraging data and insights to test new opportunities, and love finding new ways to achieve a goal, we want to hear from you!

This is an individual contributor role reporting to the Sr. Director of Marketing. This person may also partner directly with other senior executives.

What You’ll Do

• Optimize and manage paid marketing campaigns to drive customer acquisition growth
• Grow and manage new paid channels that demonstrated growth potential during initial experiments
• Track and create reports for channel and campaign performance through various views (channel, campaign, audience, message, creative, and content) to share insights and propose new optimizations
• Inform stakeholders and content creators about performance, learnings, and insights

• Contribute to the overall acquisition marketing strategy
• Create and maintain a monthly budget
• Identify and pitch new channels, campaigns, audiences, and creative themes to test
• Partner with the content creators and creative team to make new ad creative
• Collaborate with the team to create content, landing pages, etc.

Who You Are

• Passion for being at the cutting edge of marketing trends and leveling up growth through paid media
• 4+ years of experience in performance-based digital marketing 
• Expertise in managing Meta and YouTube ads
• Managed a six-figure minimum monthly budget
• Proficient in building reports and analyzing data
• Comfortable working with and translating ambiguous datasets into insights and recommendations
• Strong, proactive communication skills
• Comfortable working in a fast-paced and rapidly changing environment 
• Experience designing and conducting experiments to move specific KPIs
• Experience with a business intelligence tool (we use Metabase and Tableau)
• Familiarity with these metrics: impressions, reach, CPM, CTR, CPV, leads, CPL, funnel conversion rates, CAC

Bonus points if you have experience with:

• Other ad platforms: reddit, Spotify, TikTok
• Design tools (Figma, Canva)
• Copywriting
• Mobile measurement partners (AppsFlyer)
• Pixel management (Google Tag Manager)
• Content creation (video, audio)
• Influencers or partnerships
• Working inside of a healthcare organization

What We Offer

• Competitive compensation
• Startup environment with an outstanding mission-driven team atmosphere
• Relocation Bonus
• Comprehensive benefits package, including medical, dental, vision coverage, and 401 (k)
• Flexible PTO policy
• NOCD provides 12 weeks of fully paid parental leave for the primary caregiver, and 6 weeks of fully paid leave for the secondary caregiver, for qualifying full-time employees.