Head of Digital

Responsibilities:

Digital Strategy and Brand Development

• Lead and manage the Digital team which includes Digital Analysts specializing in Social Media Influencer Marketing Search SEO and Direct Marketing.

• Ensure seamless collaboration between digital marketing functions to create integrated and high-impact campaigns.

Social Media and Influencer Marketing Oversight

• Provide strategic direction for social media initiatives ensuring alignment with brand identity and digital objectives.

• Oversee content development engagement strategies and performance analysis across social platforms.

• Guide influencer marketing efforts including influencer selection partnership management and campaign performance tracking.

• Ensure content quality and consistency across all social and influencer marketing efforts.

Search and SEO Strategy

• Oversee paid search campaigns (Google Ads Bing Ads and social media advertising) ensuring optimal budget allocation and performance.

• Provide strategic direction for SEO efforts including technical SEO keyword research and content optimization.

• Monitor and analyze search performance metrics ensuring continuous improvements in rankings traffic and conversions.

• Guide A/B testing and experimentation for search advertising to maximize ROI.

Direct Marketing and CRM

• Lead direct marketing initiatives including email marketing SMS campaigns and CRM optimization.

• Ensure data accuracy segmentation and compliance in all CRM-related activities.

• Oversee campaign performance tracking and optimization to enhance audience engagement and conversion rates.

Team Management and Performance Optimization

• Mentor and develop the Digital team fostering a culture of innovation accountability and growth.

• Set clear objectives KPIs and performance metrics for each function within the team.

• Ensure alignment between digital marketing efforts and overall business goals.

• Drive continuous learning and development opportunities for the team to stay ahead of industry trends.

Stakeholder and Client Engagement

• Act as the primary point of contact for digital marketing strategies collaborating closely with internal teams and clients.

• Provide insights and recommendations to clients based on digital performance analysis and industry trends.

• Support business development efforts by presenting digital marketing solutions and growth opportunities.

Requirements:

• Bachelors degree in Marketing Business or a related field.

• At least 5 years of relevant experience in digital marketing with managerial experience preferred.

• Strong proficiency in online marketing strategies including social media paid ads SEO influencer marketing and direct marketing.

• Up-to-date with the latest digital trends tools and best practices in online marketing and performance measurement.

• In-depth knowledge of digital marketing advertising creative and technology industries.

• Strong problem-solving skills using creativity data analysis reasoning and available resources to drive solutions.

• Excellent communication skills both verbal and written.

• Ability to work independently in a remote work setting.