Head of Email Marketing

Hi, we're Nuts.com!

Nuts.com is a self-funded, profitable, rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team. We're changing the landscape of snacking on nuts, dried fruit, chocolate and more! We planted our roots in Newark, New Jersey during the Great Depression, selling premium nuts on Mulberry Street's open-air market. We've come quite a long way since then, taking our multi-generational family business online in 1999. Even after 94 years, we continue to pride ourselves in expertly sourcing the highest quality foods and treating our customers like family.

What's our team like? We're driven, collaborative and entrepreneurial. Energy and passion power our business and we look for candidates who share in that excitement to help us continue to build something special.

The role:

As the Head of Email Marketing, you'll report to the Senior Director of Retention and manage the overall strategic vision & execution of Nuts.com’s customer-facing engagement program. You’ll partner closely with a broad cross-functional group to ideate, build and optimize a cohesive customer experience across paid & owned channels.

You’ll be a strong advocate for the customer experience and creating optimal messaging for the full customer journey - from cart abandon emails converting first time buyers to sending early access SMS messages to VIPs. You will play an integral part in enhancing our messaging, segmentation and personalization capabilities. Lastly, partnering with our data team, is developing a deep understanding of campaign performance and incrementality in order to chart future tests and data-driven iteration.

What you’ll do:

• Monitor and report on key metrics focused on cohort and revenue retention, owning a large part of our recurring revenue number
• Expand and optimize our customer-facing lifecycle marketing program
• Chart a cohesive customer journey and highlight key junctures and pain points around which to optimize
• Create and test data-driven hypotheses to improve journeys and campaigns, evaluate results, and evolve best practices to reflect insights
• Manage day-to-day development of campaigns, from ideation to briefing in requests through approval and deployment of email, SMS, audience syncs, etc.
• Use your expertise using our email service provider and customer data platform to create email automations and journeys, set up A/B tests, and build customer segments

What you’ll bring

• 5+ years of CRM / Email marketing experience in a fast-paced consumer environment with a proven track record of success. Experience working in deeply analytical ecommerce environment is a plus.
• Experience working with multiple ESPs, list hygiene, testing methodology, dynamic content, deliverability, and CAN-SPAM regulations.
• Solid track record of building and managing retention-focused teams
• Experience with email KPI reporting and using analytics data measure and optimize program performance
• Excellent organizational and prioritization skills, with some project management experience
• Self-starter with a result-driven attitude and strong attention to detail with data, copy, design, offer terms, etc.
• Passion for fostering great customer experiences and a curiosity to learn what works – and what doesn’t

**We have a hybrid work environment in our beautiful and state of the art office in Jersey City**

What we offer

• A challenging role in a rapidly evolving business
• Competitive compensation, benefits, and 401K Match
• Paid Maternity, Adoption and Paternity leave
• And all the Nuts.com snacks your heart desires + a 40% employee discount

EEO STATEMENT
Nuts.com is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.