Head of Enterprise Marketing

Company Overview:
At Function Health, our mission is to revolutionize healthcare by making comprehensive health insights and personalized care accessible to all. Recognized as one of Fast Company’s Most Innovative Companies of 2024, we are committed to excellence in the health technology sector.

Venture-backed by top VC fund Andreessen Horowitz (a16z), we are growing our team with a hiring north star that guides us to seek out and cultivate talent that is not only technically excellent but also passionately aligned with our goal to innovate and empower.

We seek individuals eager to make a significant impact on global health, with a relentless bias toward action and a growth mindset. In our collaborative and dynamic environment, we build our future together, focusing on a shared commitment to transforming lives through new technologies.

Position Overview:
We are seeking a highly motivated and strategic Head of Enterprise Marketing to lead marketing efforts for our enterprise partnership organization. Reporting directly to the Head of Enterprise Partnerships, this role will play a pivotal role in shaping Function Health's market presence and supporting enterprise growth through strategic messaging, impactful content creation, lead generation, and event strategy.

The ideal candidate is a collaborative leader with a deep understanding of enterprise marketing within healthcare or employee benefits, and a proven ability to drive results.

Key Responsibilities:

• Marketing Strategy & Messaging:
  • Develop and refine Function Health’s enterprise market positioning, ensuring alignment with the needs of consultants, brokers, and enterprise clients/partners.
  • Create compelling messaging that resonates with target audiences, showcasing the unique value of Function Health’s offerings, including leveraging AI technology.
• Content Development:
  • Lead the creation of high-impact marketing materials, including one-pagers, brochures, case studies, white papers, and presentations, to support the enterprise sales team.
  • Collaborate with cross-functional teams to ensure content is accurate, engaging, and aligned with Function Health’s brand voice.
• Lead Generation & Campaigns:
  • Design and execute lead generation campaigns to drive awareness and create opportunities for the enterprise sales team.
  • Procure and leverage cost effective marketing automation and contact database tools to nurture leads and measure campaign performance.
• Conference & Event Strategy:
  • Identify and recommend key industry conferences and events to enhance Function Health’s visibility within the employer, partner, and consulting/brokerage communities.
  • Oversee event planning and execution, including booth design, sponsorship opportunities, and on-site support.
• Market Intelligence:
  • Monitor industry trends and competitive activity to inform marketing strategies and identify new opportunities.
  • Provide insights and recommendations to the enterprise team to enhance market positioning.
• Collaboration & Leadership:
  • Partner closely with the enterprise sales organization to ensure alignment between marketing and sales efforts.
  • Lead and mentor a team of marketing professionals to execute enterprise marketing initiatives effectively.

Qualifications:

• Experience:
  • 8+ years of experience in marketing, with a focus on enterprise, B2B, or healthcare sectors.
  • Proven track record of developing and executing successful marketing campaigns and content strategies.
• Content Expertise:
  • Strong experience creating and managing a variety of content formats, including sales collateral, case studies, and thought leadership pieces.
• Leadership & Collaboration:
  • Exceptional leadership skills with the ability to manage teams and influence cross-functional stakeholders.
• Analytical Skills:
  • Proficiency in analyzing marketing data and KPIs to measure success and inform future strategies.
• Education:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degree or MBA preferred.

Why Join Function Health?
At Function Health, you’ll have the opportunity to shape the future of proactive health management and contribute to a mission-driven organization committed to transforming lives. Your work will directly impact our ability to engage with partners and clients, driving growth and innovation in the health diagnostics space.