Head of Events

About the Role:

BWZ operates 15+ professional development publications attracting 500k+ unique monthly visitors. We’ve perfected the playbook for launching scaling and monetizing digital publications — and now we’re building a world-class events business to match.

We’re hiring a founding Head of Events to create launch and scale a new events division from scratch. You’ll define the vision design the event portfolio execute the first marquee events and build the systems and team that scale it.

Events will span in-person virtual and hybrid formats. You will determine the right mix of formats across C-suite summits executive roundtables interviews meetups and content-driven virtual experiences — all designed to drive audience growth editorial output and commercial performance.

This is not a scrappy underfunded startup role. You’ll have the capital resources and cross-functional support of a profitable media company — including brand editorial marketing sales and production teams — while owning the freedom and responsibility to build a business line from zero.

Critically this is not a standalone function. Events must be deeply integrated with BWZ’s publications — generating high-value content growing our audience strengthening editorial authority and fueling sponsorship opportunities. You’ll build an events engine that powers and is powered by our media brands.

If you’ve built events from scratch brought them to profitability and want the rare opportunity to build an events business with real backing — this is the role.

What You'll Be Doing (Responsibilities):

Build the business

• Define the event strategy portfolio calendar and revenue model.

• Define the role of in-person virtual and hybrid formats within the event strategy and portfolio.

• Own P&L pricing budgeting forecasting and revenue targets.

• Develop concepts aligned with editorial and brand priorities.

• Identify high-ROI opportunities across formats verticals and geographies.

• Ensure events amplify publications and strengthen brand authority.

• Build the long-term vision for a scalable profitable event business.

Run the show

• Lead end-to-end execution of marquee and secondary events.

• Build repeatable workflows and technical infrastructure that support in-person virtual and hybrid formats at scale.

• Shape programming that delivers insight authority and must-attend value.

• Oversee logistics: run-of-show AV production venues vendors staffing.

• Deliver commercial outcomes: ticket sales sponsorship revenue audience growth.

• Implement QA processes and elevate execution with finishing touches.

• Drive attendee advocacy referrals repeat attendance and organic buzz.

• Ensure events generate high-value content assets.

• Manage cross-functional alignment: Marketing → demand; Sales → sponsorship; Editorial → content.

Scale the system

• Hire build and lead a high-performing events team.

• Build SOPs frameworks templates and planning rhythms.

• Implement tools for coordination PM communication accuracy and reporting.

• Improve throughput without sacrificing quality or profitability.

• Build a culture of performance experimentation ownership and improvement.

• Ensure events become a predictable scalable engine for content audience and revenue.

Who You Are:

• A hybrid GM + operator with extensive experience leading event strategy operations programming and commercialization — ideally in media SaaS B2B information or professional communities.

• Ability to turn events into content engines that produce interviews insights editorial assets and video.

• Proven experience building and scaling year one events and expanding them into an events business

• Experience owning P&L designing revenue models and improving margins.

• A portfolio spanning conferences summits retreats leadership dinners meetups — ideally tradeshows or festivals.

• Experience designing for both small (<50) and large-scale (>1000) audiences.

• Strong programming instincts for senior executive audiences including experience securing high-calibre speakers.

• Experience hiring coaching and scaling high-performing teams with strong standards.

• Skilled collaborator across marketing sales editorial brand and production.

• Commercially sharp brand-driven deeply organized — obsessed with delivering must-attend high-NPS experiences.

Nice to Haves:

• Media or B2B publishing experience

• Strong speaker / sponsor network

• Global event operations

• Membership community experience

$200000 - $250000 a year

Salary Statement:

This full-time position is available as either a remote or hybrid position (depending on location) with an annual salary in the range of $200000 to $250000 CAD. The range is a guide for the expected skills knowledge and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education experience knowledge skills and abilities of the applicant equity with other team members and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.

About Us:

We’re a rapidly growing independent media tech company headquartered in Vancouver B.C. Canada. Since 2012 our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover thought leadership for executives in project management people management product management tech marketing and many others - with the goal of connecting people with knowledge skills and tools they need to succeed professionally in the age of AI.

We got our start in 2011 as The Digital Project Manager blog founded by our CEO Ben Aston. Since then we’ve grown into an international team of 70+ creators strategists and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We’ve previously ranked #30 in The Globe and Mail ’s Fastest Growing Company list as well as Deloitte's Fast 50 program received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers and Best Employers in BC!

All of this growth is driven by our commitment to our mission: In a world of evolving skills practices and technology we’re creating a playbook for the future of work and empowering communities to create it with us.

Want to learn more? Watch this video to learn why the team love working at BWZ!

Diversity Equity and Inclusion:

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race color religion sex national origin citizenship age disability marital status military or veteran’s status (including protected veterans as may be required by federal law) sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful iterative adaptable and fun!