Head of Growth Marketing

In 1923 Claude Hopkins published Scientific Advertising which many say has the first descriptions of A/B testing and using coupons for attribution. If that weren’t enough of a claim to fame Hopkins is also credited with popularizing tooth brushing after a very successful campaign with Pepsodent.

Fast forward 101 years and Mercury is looking for a Head of Growth Marketing to apply the same mix of rigorous thinking and innovation to Mercury’s growth strategy. We are changing how startups bank * and in 2023 we grew transaction volume by 90% to $95B total. But we have even bigger ambitions.

As our Head of Growth Marketing you will be responsible for building upon our successful self-serve (PLG) acquisition motion and adding in a sales-led motion as we start to acquire larger later stage customers. You will lead a talented team of marketers and work hand in hand with sales and product to hit pipeline and revenue goals bringing Mercury’s bank accounts and financial products to more and more companies around the world.

Here are some of the things that you’ll do:

• Build out a sales-led acquisition strategy to complement our self-serve/PLG motion that is working quite well and manage both pieces in order to hit sign-up and qualified lead goals as well as product upsell goals

• Set the strategy across all areas of growth marketing (paid demand gen marketing ops/martech lifecycle/email website optimization) with the ability to be hands on particularly in demand gen and marketing ops

• Hire manage and develop a team of marketers and agencies (will inherit team of 4 with 4+ open headcount for the year)

• Be extremely data driven be an expert at defining setting and reporting on full-funnel KPIs (working with a data science team)

• Develop strong relationships with sales teams and product/engineering teams to collaborate on growth strategy across the company

• Be a critical voice of marketing leadership; understanding how to hit revenue goals while staying true to the brand and putting the customer first

• Make strong principled decisions and influence a cross-functional group to execute

There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience:

• 10+ years of experience in growth marketing with at least 5+ years hiring and developing people

• SaaS experience: You’ve worked at a B2B startup preferably a SaaS company and ideally have been there as they built out a sales-led growth motion to complement a self-serve motion

• Breadth in all areas of growth marketing with deep expertise in demand gen website management & conversion rate optimization and marketing ops and analytics

• Proficiency in full-stack of marketing tools : You know what tools to use and how to use them—or you can figure it out quickly. We’re currently using: Marketo Salesforce Dato (CMS) Rockerbox (MTA) Segment

• Experimentation mindset . You understand the importance of testing and scaling what works and can prioritize tests and find ways to get them out quickly.

The total rewards package at Mercury includes base salary equity (stock options) and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience expertise geographic location and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

• US employees in New York City Los Angeles Seattle or the San Francisco Bay Area: $260300 - $306200 USD

• US employees outside of New York City Los Angeles Seattle or the San Francisco Bay Area: $234300 - $275600 USD

• Canadian employees (any location): CAD 236900 - 278600

*Mercury is a financial technology company not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust Members FDIC.

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