Head of Marketing Technology Excellence

Company Description

Company Overview

Informa is a leading international events, intelligence, and scholarly research group.

Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs, and take better informed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Informa’s divisions include: Informa Connect, Informa Markets, Informa Tech, Taylor & Francis and Global Support.

Informa is a successful and diverse FTSE 100 business that has been built over the past twenty years through a mix of organic growth and acquisition. Informa is transforming itself to increase digital capability and the mix of revenues, with the expectation that far higher proportions of revenue are derived from new digital products and through the sales of all products through digital channels.

Equally, as a contemporary B2B provider of solutions and services, we anticipate the need to enable customer touchpoints through digitalising processes that are currently offline, and through shaping and establishing a digital ecosystem over the next 5 years, whilst firmly establishing our position within it, thereby providing our B2B customers with end-to-end go-to-market solutions. This has resulted in strategic programmes like GAP II, focused on a digital acceleration and associated investment and the Unifying Technology Programme, focused on transforming the Technology Operating Model.

Technology Solutions & Services

• Global Support is Informa’s fifth division, with major service hubs in the United Kingdom, the United States, Hong Kong, and Singapore as well as several smaller locations. Global Support colleagues provide shared, efficient business services and function-specific expertise to each of Informa’s operating divisions, enabling our commercial teams to focus on their markets and customers.
• Technology Solutions & Services is a key function within Global Support, with responsibility for the management and evolution of the key enterprise technology disciplines that underpin day to day business operations including Strategy & Technology Change, Enterprise Architecture, Enterprise Technology, Customer Technology, Technology Operations, and Information Security.

The Technology function is embarking on a clear roadmap for the modernisation of legacy services whilst developing new platforms, solutions and techniques that transform the department into an enabler of reliable, scalable, and secure services that support Informa’s digital agenda and diverse customer landscape, through the Unifying Technology Programme. We recognise the need for change and have a good understanding of where we need to get to. We need people to help us shape, solve problems and deliver the change agenda. Ensuring that we are seen as a trusted partner to our business colleagues.

Job Description

We are seeking an experienced and visionary Head of Marketing Technology Excellence to lead our team in optimising marketing operations through the strategic use of MarTech platforms and solutions. The ideal candidate will be responsible for driving the optimisation of lead generation processes, leveraging MarTech solutions for personalised marketing, defining, and monitoring KPIs, and enhancing the overall efficiency of marketing operations. They will lead initiatives to improve user experience for marketing teams across our business, implement MVT testing and optimisation of strategies to refine marketing journeys and segmentation models.

Purpose of the Role & Team Profile

• Lead the optimization of lead generation processes using MarTech platforms and channels to drive business growth.
• Own personalisation and marketing analytics tools and provide support, guidance, and drive adoption on these.
• Develop and execute strategies to leverage MarTech solutions for personalised and targeted marketing campaigns.
• Define, track, and report on KPIs related to MarTech platforms and channels to measure performance and effectiveness.
• Enhance the customer experience by delivering personalised content and offers through MarTech solutions.
• Lead the implementation of A/B and MVT testing and optimisation strategies to refine marketing and data journeys, as well as segmentation models.
• Drive the overall efficiency of marketing operations through the strategic and effective use of MarTech tools.
• Ensure that MarTech tools are user-friendly and aligned with the needs of the marketing team to enhance user experience.
• Develop comprehensive training programs to ensure proficiency for users of MarTech solutions and tools.
• Stay updated on emerging trends and best practices in marketing technology and provide strategic guidance to the team.

Key interactions

• Work closely with colleagues in the Customer Technology pillar and collaborate with peers across the Technology Solutions & Services function.
• Engage with business stake holders and users to understand and prioritise the functional and marketing data needs and demand.
• Collaborate with the engineering team on delivery and help refine requirements.
• Partner with marketing and sales teams to drive product adoption and support go to market strategies.

Key Areas of Responsibility/Accountability

• Accountable for executing configuration changes in managed technologies as part of both BAU (Business as Usual) activities and projects.
• Serve as the Subject Matter Expert and offer support as required for application(s), solutions, and integration processes.
• Provide assistance in data migrations, specifically in the onboarding of new businesses.
• Place special emphasis on optimising marketers’ workflows within managed technologies.
• Communicate updates on the product to stakeholders and platform users.
• Develop and take ownership of comprehensive stakeholder plans.

Key Outputs and Outcomes

• Implement streamlined lead generation processes using MarTech platforms, resulting in increased lead quality and quantity.
• Establish key performance indicators (KPIs) related to MarTech platforms and channels, regularly monitor, and analyse performance metrics, and make data-driven decisions to optimise marketing strategies.
• Implement testing and optimisation strategies to refine marketing and data journeys, resulting in improved campaign effectiveness and ROI.

Measures of Success

The Head of Marketing Technology Excellence will be measured against their ability to:

• Tracked improvements in conversion rates resulting from personalized and targeted marketing campaigns. Understand business requirements, user journeys and priorities.
• Measure improvements in marketing operations efficiency, such as reduced time-to-market for campaigns and decreased manual effort.
• Contribute to development of strategy and further opportunities for owned and other related technologies, tools, and solutions.

Qualifications

• Master’s degree in Marketing, Business Administration, Computer Science, or a related field.
• Hands-on experience working with MarTech tools such as, and not limited to: Adobe Target, VWO, Adobe Launch, Google Analytics, Adobe Analytics etc.
• Excellent communication and interpersonal skills.
• Proven ability in handling concurrent projects with attention to detail and accuracy.
• Ability to connect well with non-technical users and developers alike.

This posting will automatically expire on March 23, 2024.

Additional Information

Why work at Informa?

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks

• Broader impact: take up to four days per year to volunteer, with charity match funding available too

• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

• A flexible range of personal benefits to choose from, plus company funded private medical cover

• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares

• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more

• Recognition for great work, with global awards and kudos programmes

• As an international company, the chance to collaborate with teams around the world

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Please let us know of any adjustments we need to make for you to show us your best self. We want all of our candidates to shine in the recruitment process!

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