Job Description
North America Stores Marketing helps customers discover and engage with relevant deals and promotions across categories through email and push notifications. We do this by combining technology, science, innovation, marketing and creativity to build customer-facing communications alongside advanced tools for marketers.
We are seeking a motivated, entrepreneurial, and data-driven Head of Outbound Marketing Operations to join our team. In this role, you will lead the strategic development and execution of email marketing and push notification operations across North America Stores, driving customer engagement and revenue growth through automated and targeted communications.
Key job responsibilities
• Own the email and push notification tech stack, ensuring optimal performance, deliverability, and integration with marketing systems
• Collaborate with worldwide email and push governance team to ensure alignment with global standards, best practices, and compliance requirements
• Develop comprehensive analytics frameworks and reporting tools to monitor campaign performance and provide actionable insights
• Design and implement workflow-driven tools to streamline marketing operations and improve team efficiency
• Establish KPIs, measurement frameworks, and testing programs for email and push initiatives
• Partner with Product Marketing, Data Science, IT, and Legal teams to align strategies and ensure compliance
• Manage vendor relationships and evaluate new technology solutions for the marketing tech stackBASIC QUALIFICATIONS
• 8+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Bachelor's degree in marketing, communications, business, or equivalent
• Experience creating and managing complex, cross-team project plansPREFERRED QUALIFICATIONS
• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience presenting metrics and progress to goal to senior leadership
• Experience with A/B Testing or Multi-Variate Testing or both
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.