Head of Product Marketing & Brand

PLEASE NOTE : We are seeking a professional who is currently located and has the legal right to work without company sponsorship in the United Kingdom or Portugal on a permanent basis.

About Triptease:

Triptease delivers data-driven personalization for hotels across their website, booking engine and advertising channels. The result is better guest experiences, less dependency on OTAs and more direct bookings. Our mission is to help hoteliers regain control over their distribution and build stronger relationships with their guests.

spent $6.8 billion on marketing last year. Expedia spent $6.9 billion. No hotel has a budget like that. But with the smart application of their price, market and customer data, hotels can build a direct booking strategy to rival online travel agents (OTA).

Role overview: We are looking for a Head of Product Marketing and Brand to lead our product marketing team and spearhead our content strategy. You will play a central role in positioning Triptease’s products and services in the market, driving brand awareness, and ensuring a consistent and compelling brand narrative. If you already have a strong understanding of the hotel industry, OTAs, hotel digital marketing, and price parity issues that’s great! And if you don’t? We’d still love to hear from candidates with a solid background in brand and product marketing, who are ready to learn a new vertical lightening-fast.

Key responsibilities:

Team leadership: Manage and mentor a team of two product marketers, fostering a culture of collaboration, innovation, and excellence.

Product positioning: Develop compelling value propositions for Triptease products that resonate with our ICP. Provide clear, engaging positioning that differentiates our products in a crowded market. Ensure every team member understands and can communicate our unique value.

GTM launches: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches. This includes coordinating cross-functional teams, providing Sales and CS training and enablement, crafting compelling launch messaging, and planning multi-channel marketing campaigns to ensure successful product uptake and maximum market impact. Support and guide the Product Marketing Managers to ensure their own GTM launches are as impactful as possible.

Brand management: Develop and oversee the Triptease brand, ensuring consistency and clarity across all channels and touch points.

Content strategy: Own the content strategy, creating and overseeing high-quality assets that resonate with our audience. Establish Triptease as a thought leader in the industry through insightful blogs, webinars, whitepapers, and speaking engagements.

Market research: Conduct thorough market analysis to understand customer needs, market trends, and competitive landscape. Use this information to inform product positioning/messaging and marketing campaign strategies. Fully understand and communicate the needs and pain points of our customers so we can create campaigns that deliver real value and build brand loyalty.

Cross-functional collaboration: Work closely with the Head of Growth Marketing and Head of Global Events to align marketing strategies and initiatives. You’ll collaborate with our product, partnerships, sales and customer success teams to ensure unified messaging and strategic alignment. You’ll be comfortable managing key stakeholders at all levels within the business and are able to build solid working relationships that make it easier for the wider marketing team to do their job effectively.

Pricing and packaging: Develop and implement strategic pricing and packaging models that enhance product value perception and drive revenue growth. Collaborate with sales, finance, and product teams to test and iterate on pricing strategies based on market feedback and competitive analysis.

Sales/Customer Success team education and enablement: Create and deliver comprehensive training and enablement programs for our customer-facing teams, including training materials, product collateral, and competitive insights. Equip sales and customer success teams with the knowledge and tools they need to effectively communicate the value of Triptease products and drive customer adoption.

Performance analysis: Define and track key performance indicators for marketing campaigns and initiatives. Use data and insights to inform every aspect of product marketing. Measure success, learn from failures, and continually optimize strategies. Keep the team focussed on work that directly impacts business goals.

Industry event support: Support the production of event presentation content, stand design, branded swag and sales assets for external events and at Triptease’s own global event series, the Direct Booking Summit. This also includes helping to source compelling industry speakers, designing an impactful agenda, and managing Triptease’ event-based product launches.

Continuous Learning: Stay ahead of industry trends and best practices. Encourage a culture of continuous learning and improvement within the team

• Proven experience in product marketing, brand management, and content strategy, preferably within the travel or hospitality industry.
• Demonstrated ability to lead and inspire a team, fostering a positive and productive work environment.
• Exceptional storytelling and content creation skills, with a keen eye for detail.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills
• Proficiency in marketing tools and platforms, including Hubspot and Salesforce, as well as a keen interest in leveraging A.I. tools to deliver impactful work more efficiently.
• Strong understanding of the hotel industry, OTAs, hotel digital marketing, and price parity.

Our start-up culture means everybody's contribution matters and is celebrated. We set ourselves ambitious goals and are proud of our ability to deliver those through smart working. Pace. We’re growing. Get on board fast and be part of the journey. Having a real impact on an award-winning and fast-growing company.

Benefits will vary dependant on location:

• 25 Days holiday (rising to 26 on one year anniversary then 27 on your second anniversary)
• Pension - Salary Exchange Pension Scheme (min. 5% employee contribution + 4% employer contribution)
• Share options
• Working abroad for 4 weeks a year (within a -/+ 3 hours time zone of the UK)
• Enhanced maternity & paternity leave
• Ben benefits* (£50 per month health and wellbeing budget) You can use this for gym membership, private healthcare, massages, therapy, cinema etc
• Learning budget - £250 per calendar year *
• Life Event leave (marriage, divorce, moving house, child’s first day at school, ceremony or graduation)
• Make a Difference (volunteering) day
• Cycle to Work*
• Tech Scheme*

*Subject to passing probation

We also offer...

• Monthly remote and in-office socials
• Quarterly review socials
• Hybrid working environment
• Refer a Friend policy
• Flexibility with childcare
• Sabbaticals (from year three onwards)

We're a diverse group of people and we want to continue to attract and retain a diverse range of people into our organisation. We're committed to an inclusive and diverse Triptease! We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

We do not require external agency support for the recruitment of this role. Thank you.

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