Head of SEO

The Role 

We are looking for a Head of SEO who will be responsible for SEO and ASO activity for the LiveScore group globally across both media and betting products. You will be responsible for defining the strategy and ensuring all activities are managed to the highest standard while continuously seeking ways to drive growth with the SEO and ASO channels.   

The role will require an individual who is proactive with a proven track record of effectively delivering efficient scaling SEO and ASO activity within the iGaming industry. 

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities  

• Develop & lead the SEO and ASO strategy across all of the LiveScore Group brands, defining both short and long term strategy to become industry leading within the channels.   
• Responsible for the channel’s delivery against agreed acquisition volumes and ROI targets.   
• Communicating the progress of growth and efficiency KPIs as well as project delivery on a weekly and monthly basis to senior stakeholders.   
• Manage the SEO and ASO team members to help grow acquisition volumes whilst maintaining an efficient CPA, setting team objectives and managing performance against set goals 
• Manage relationships with internal stakeholders across the wider marketing functions, tech, insights, product and legal to ensure we’re aligned with any relevant plans or developments.   
• Working closely with the country management team, ensuring performance updates are communicated & understood.   
• Manage the roadmap for the SEO and ASO channels, applying a forward-thinking approach to campaign management and the use of our tech stack, working closely with the MarTech team.   
• Cost control, optimization, forecasting, budgeting & reporting processes to meet KPI’s & targets 
• Create a healthy balance between outsourced and in-house work, continuously re-evaluating the need for building in-house expertise 
• Agency management and developing relationships with POCs at external partners/tools to ensure we maximise value and capabilities 

 Skills, Knowledge and Experience 

•  Proven industry knowledge essential  
• Thought leadership across the principles of SEO and ASO, including experience of content, technical SEO, off-site SEO and App Store/Play Store optimization 
• Excellent understanding of KPI Monitoring tools and reports   
• Proven ability to leverage Excel for data management, analysis, and reporting, with proficiency in VLOOKUPs and PivotTables  
• Proven ability to plan and deliver against business strategy and budgets.   
• Strong verbal and written communication and inter-personal skills, championing the SEO and ASO team internally and externally 
• Experience in leading and developing a team 
• Proven attention to detail, high standards and organisation 
• Natural passion for continuous improvement   
• Growth mindset and solution oriented   
• Proven experience in scoping and prioritising projects, generating support from varied stakeholders, managing multiple critical paths, and delivering against plans 

What can we offer?  

• Company Performance bonus 
• Hybrid working for all staff with flexible working opportunities 
• Private Healthcare scheme + Employee Enhanced Assistance 
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay 
• Subsidised gym membership 
• Ride to Work & Annual Travel Card loan scheme 
• Life Assurance (x3 salary) 
• Contributory Pension Plan 
• Thursday drinks in the office and regular socials