Internship - Consumer Marketing Assistant EMEA - BOBBI BROWN - JULY 2024

JULY 2024 - 6 MONTHS

About Us

The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M• A• C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

About the brand :

Aveda is the leading botanical hair and skin care brand with professional authority. Inspired by Ayurveda, we take a holistic approach to beauty with rituals and products that harness pure flower and plant essences to help you look and feel beautiful. The brand, founded by a hairdresser, features professionally developed products that are used by 9,000 salons and spas worldwide. For 38 years we have been a pioneer of environmental responsibility with our mission to care for the world we live in.

About the Job :

• Support all affiliates on press launches, events, brand partnerships, influencer squads and collaborations and assist with organisation and management of all press launches
• Work with all functions of marketing to ensure 360-degree launches that are strategically aligned across brand teams.
• Support across all consumer engagement related topics : covering the paid, earned, owned media strategy as well as selected parts of the online business

About Your Responsibilities

Key tasks:

360° PLAN & CREATIVE MATERIALS :

• Coordination of markets requests regarding visuals and guidelines (asset management)
• Development of creative briefs to adapt brand visuals for online, social or instore purposes
• Support in the design of 360° Go-to-market presentation, including consumer marketing elements, destined to the markets / regional teams - follow up with markets when local execution happens
• Support of 360° campaign implementations for Pure Players like Zalando & Notino including the asset production
• Leading the compilation of post-launch reports & extraction of findings/insights as well as best practice identification
• Design of content creation briefings based on trends for our Pro Artist team

EARNED & OWNED - PAID MEDIA & ONLINE

• Monthly reporting of social networks (owned & earned) performance / ad-hoc analysis through our social listening tools
• Monthly reporting of CRM performance, services & dramming
• Follow-up with markets on paid media budgets and allocations
• Support markets with their influencer collaborations
• Competition analysis on Offline & Online campaigns: press screening, social & identification of digital best practices and benchmarks
• Support markets on their Virtual Selling journey, by creating content creation briefings, collect best-practices, follow-up on reportings etc.
• Asset support & creation for brand.com & the e-com business
• Regular competitive reviews & audits of the e-com business
• Support markets with eventual new IG Account / youtube Account openings
• Support the online team with asset management and trackings
• Punctually support the online team on Ecom projects

An internship agreement provided by your school is mandatory.

Qualifications

About You

Available 6 months starting January 2024

Minimum Education Level: Bac +4/5, Business school (or on track to graduate) in Marketing, Luxury management

Minimum Years and Area of Experience: 1-2 previous internships / work experience ideal.

Required Language Proficiency: Fluent in English & French

Licenses or Certifications: eligible to work in France

• Great aesthetics & analytical skills
• Proficiency in Powerpoint, Excel

BENEFITS:

Located in Neuilly-sur-Seine

International environment with over 50 nationalities in the office

up to 10 days a month of remote working

10 days of remote working in the EU within your internship framework

Conciergerie (corporate store, gym center, beauty salon)

A gift bag of products at the end of your internship

A meal voucher card

Job: Marketing
Primary Location: FR-IDF-Paris
Job Type: Internship
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 240555