Key Account Marketing Manager

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Discover what it’s like to help build the fueling network of the future - check out our Engineering Blog.

Summary

The ABM / Key-Account Marketing Manager will be responsible for developing and executing high-impact / high-touch marketing strategies to help acquire our largest B2B customers. The primary focus will be on targeting key accounts (NAL) and engaging in a 1:1 or 1:few ABM activities to influence acquisition and revenue growth. The ABM Marketing Manager will collaborate closely with the sales leadership team to identify high-potential target accounts (NAL) and develop comprehensive ABM plans and campaigns to win their business. 

Responsibilities: 

Account-Based Marketing (ABM) strategy and planning:  

• Develop and execute effective ABM strategies for identified target accounts, create personalized marketing plans to engage key decision-makers and stakeholders within these accounts.  
• Drive large B2B customer acquisition efforts in Country X by implementing targeted marketing campaigns and programs tailored to the needs and preferences of the identified key accounts. 

Named Account List (NAL) Development:  

• Collaborate closely with sales leadership to define the NAL. Considering key criteria such as revenue potential, strategic importance, and market opportunities.  
• Map the buying committee within these companies to better understand who to target. Understand key pains & gains of buying committee. 

Define High-Touch Marketing Acquisition Campaigns:  

• Plan, execute, and monitor (personalized) high-touch marketing campaigns across various channels, including digital, email, events, and content marketing, to support key-account acquisition goals.  

Content Development:  

• Work with the content team to create compelling marketing collateral, case studies, and success stories that resonate with key decision-makers at target accounts. 

Sales Alignment:  

• Foster strong alignment between marketing and sales teams, ensuring the seamless transfer of leads, sharing of account insights, and coordinating marketing efforts to support the sales cycle. 

Market Insights:  

• Keep abreast of industry trends, competitive landscape, and customer needs to develop effective marketing strategies and maintain a competitive edge.  

ROI Measurement:  

• Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, tracking and analyzing campaign performance to optimize marketing spend and resource allocation. 

Qualifications and Requirements: 

• Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus. 
• Proven experience in 1:1 or 1:few Account-Based Marketing (ABM) within large B2B companies, preferably in the technology or clean energy sector. 
• Demonstrated success in acquiring large B2B customers through targeted marketing strategies. 
• Strong analytical skills and data-driven decision-making ability to optimize marketing efforts and drive results. 
• Excellent communication and interpersonal skills to effectively collaborate with sales teams and key stakeholders. 
• Ability to work in a fast-paced, dynamic environment with a focus on meeting deadlines and exceeding targets. 
• Innovative and proactive mindset, always seeking ways to improve marketing strategies and processes. 
• Familiarity with electric vehicle charging infrastructure or clean energy industry is a plus. 
• Exceptional communication and presentation skills. 
• Fluency in English, additional European languages are advantageous. 

UK OR France OR Germany

We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

If there is a match between your experiences/skills and the Company needs, we will contact you directly.

ChargePoint is an equal opportunity employer. 
Applicants only - Recruiting agencies do not contact.

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