Lead Generation Specialist

Company Description

With a global mission to “make the healthcare experience more human”, Docplanner creates digital apps and software solutions for doctors, clinics, hospitals and patients to enable the healthcare ecosystem and the patient journey to work together more seamlessly. With free doctor reviews and instant online appointment booking for patients through its online marketplaces, Docplanner has a network of almost 2 million healthcare professionals, serves over 130,000 customers globally and operates in 13 countries. Doctors and clinics count on Docplanner to facilitate scheduling, booking, communication and payments for millions of patients a month. 

Job Description

The mission is to drive customer engagement and loyalty through innovative marketing strategies. Leveraging your expertise, you will contribute to enhancing the customer experience, promoting customer retention, and strengthening Doctoralia's position as a trusted healthcare platform. Your role is pivotal in crafting and executing marketing initiatives that resonate with our diverse user base.

Main Responsabilities:

• Develop and execute customer-centric marketing campaigns to enhance engagement and satisfaction.
• Collaborate with cross-functional teams to align marketing efforts with customer-related goals.
• Create compelling content and collateral tailored to different customer segments.
• Design and implement customer loyalty programs to drive retention and advocacy.
• Monitor customer feedback and collaborate with the team to address concerns effectively.
• Analyze customer data to identify trends, preferences, and opportunities for improvement.
• Support the creation of educational content to empower customers in utilizing Doctoralia's features.
• Work closely with Customer Support to ensure cohesive communication and issue resolution.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of experience in customer-focused marketing roles.
• Proven success in developing and implementing customer loyalty programs.
• Experience in analyzing customer data and deriving actionable insights.
• Proficient in marketing tools and platforms.
• Knowledge Data Analysis
• Knowledge Customer-Centric Marketing
• CRM Management

Additional Information

• Indefinite-term employment contract
• Hybrid work mode, with offices in Bogotá
• Compensatory birthday day off 🎂
• Food vouchers via People Pass 🍕🍿🌮
• Prepaid medical insurance
• Stock option plan
• Continuous learning platform access