Lead Graphic Designer

SAS is seeking a visionary and hands-onLead Graphic Designerto drive the brand’s creative direction across digital, print, video, and retail channels. As the lead designer, you will be responsible for elevating SAS’s visual identity and storytelling while managing the execution of compelling, customer-centric design assets that reinforce our core values of comfort, craftsmanship, and quality. Key Responsibilities: Creative Direction & Brand Stewardship • Lead the development and execution of creative assets that align with SAS’s brand positioning and marketing strategy. • Uphold and evolve the SAS brand identity across all channels: retail, eCommerce, wholesale, and social. • Translate complex business needs into clear, engaging visual content that builds brand equity and drives results. Design Execution & Production Oversight • Produce high-quality designs across formats, including email, social, web, video, print, packaging, and retail signage. • Support digital asset creation for seasonal campaigns, UGC-driven storytelling, and comfort-based product messaging. • Ensure accessibility and inclusive design best practices are reflected in all creative. Cross-Functional Collaboration • Work closely with marketing, eCommerce, retail, copywriting, and external partners to deliver integrated campaigns. • Support campaign planning by contributing to creative briefs, mockups, and final assets. Project & Team Support • Manage timelines and production schedules to ensure timely delivery of design projects. • Provide feedback and direction to freelancers or junior designers, as needed. • Contribute to building a scalable in-house creative studio culture focused on quality and efficiency. Qualifications: • 5–8 years of graphic design experience, with a strong portfolio demonstrating campaign and brand identity work. • Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Figma; video editing experience a plus. • Experience designing for consumer brands, with a strong eye for typography, layout, and storytelling. • Ability to manage multiple projects with shifting priorities and tight timelines. • Strong collaboration, communication, and project management skills. • Experience with digital-first design, performance marketing assets, and retail design preferred. • A passion for comfort-driven products and storytelling rooted in craftsmanship and community. Nice to Have: • Experience with motion design or video editing tools (Premiere Pro, After Effects). • Familiarity with accessibility standards (WCAG) and inclusive design practices. • Experience in B2C or footwear/apparel industries. I have read and understand the duties, responsibilities and qualifications of this position and acknowledge that I can perform the essential functions of the job with or without an accommodation. I also understand that this is a summary of this position’s duties and other responsibilities may be assigned as the company deems necessary. SAS is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. No phone calls or agencies please.