Lifecycle Marketing Specialist

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In this role, you will:

• Build, test, and launch lifecycle marketing campaigns in Braze, ensuring accuracy, functionality, and a seamless user experience
• Partner cross-functionally with Engineering, Product, and Data teams to define campaign logic and integrate new events and user attributes for more personalized messaging
• Brainstorm and execute creative campaign ideas that engage, delight, and drive meaningful interactions with the Quizlet audience, managing the full campaign lifecycle from ideation to execution, analysis, and optimization
• Develop and run A/B tests to continuously refine messaging, content, and targeting, optimizing campaign performance based on data-driven insights

What you bring to the table:

• 3+ years of working on a high-performance Lifecycle Marketing team
• Attention to detail 
• Ability to write compelling copy for various audiences
• Foundational knowledge of campaign build and execution in Lifecycle channels, such as email, push, and sms
• Ability to distill insights from campaign test data
• A focus on consumer empathy 

Bonus points if you have:

• Experience building campaigns in Braze

Compensation, Benefits & Perks:

• Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps.  Total compensation for this role is market competitive, including a starting base salary of $80,000 - $125,000, depending on location and experience, as well as company stock options
• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days (and we expect you to take them!)
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice