Lifecycle Marketing Strategist

24WD82579

Position Overview

Join our Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamic group spearheading data-led engagements across the full customer lifecycle. Our team activates innovative in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints that improve acquisition, conversion, adoption, and renewal rates.

You will be reporting to the Senior Manager, Lifecycle Marketing. This is an exciting opportunity for a customer experience strategist: you will combine your problem-solving flair with your pragmatic capability to deliver customer experiences that scale.

Responsibilities

Strategy & Activation

• Take on project ownership for targeted Lifecycle Marketing experiences and activate campaign designs that meet measurable objectives for that persona and Lifecycle stage

• Understand qualitative and quantitative customer data from multiple sources, to elaborate on experiment hypotheses that can be tested through new targeted digital experiences

Ownership

• Manage digital post-purchase projects, as tactical lead and project manager, for cross-team experience deployments, in collaboration with regional & global cross-functional stakeholders, identifying opportunities and implementing improvements along the way

• Examine existing experiences' effectiveness against core metrics, suggest A/B tests, to drive improved impact on engagement and renewal rate

• Partner closely with data, engineering, and ops teams to complete detailed design for each experience, problem solving at the cutting edge of new marketing technology to drive their development

Measurement & Reporting

• Analyse campaign performance and customer data to identify trends and inform future opportunities

• Turn insights into go-to-market initiatives, through orchestrated digital experiences, email campaigns or experiments

• Prepare insightful reports and presentations to communicate results to stakeholders and senior leaders across the globe

Minimum Qualifications

• 6 to 8 years of marketing experience (preferably in B2B, SaaS company), with a demonstrated track record in increasing customer lifecycle KPIs

• Demonstrated experience working with APJ, EMEA and global stakeholders - Marketing managers, Operations specialists, Data experts, Customer Success, Product owners, and others

• Able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses

• Good understanding of SaaS post-purchase metrics and experience designing experiences based on customer behavioural and product usage insights

• Hands on experience setting up campaigns in Marketing and Customer Success systems (Customer Data Platforms, Journey Orchestration, Marketing Automation, Analytics, etc.)

• Ownership mindset and ability to work with minimal direction to achieve goals and project manage from inception to delivery across a large stakeholder group

• Strong communication skills with the ability to translate complex data into clear, concise and compelling manner to a variety of stakeholder

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Learn More

About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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