Loyalty Program Manager - CRM

Do you have a strong business mindset as well as experience within CRM operations and digital marketing? In the position as Loyalty Program Manager for Libero at Essity you get the opportunity to work with one of the largest and most popular loyalty clubs and apps in the Nordics.

Essity is a global leader in personal care. The Personal Care business area includes Baby Care, Incontinence Products, Feminine Care and Medical Solutions with brands like Libero, Libresse, Lotus and TENA. You will be part of a strong and highly motivated marketing team at Essity Consumer Goods Region North.

Libero is the leading brand in Baby Care within the Nordics thanks to its high-quality products, constant innovations, and its cutting-edge digital marketing activities. We are looking for a dynamic person who wants to continue driving this successful journey with us.

About the role

In the position as Loyalty Program Manager you are focusing on continuous improvement of the loyalty program and optimizing user journeys to increase member satisfaction and loyalty. Furthermore, you will drive and optimize our coupon program to members. The position requires cross-functional coordination with other commercial departments, such as marketing, brand & consumer care.

The location for this position is Gothenburg where you will report to the Loyalty Marketing Manager for Libero.

What you will do

• You will initiate and implement personalized communication and marketing automations across all CRM touchpoints

• Analyzing consumer data to identify trends and opportunities, optimize user journeys and generate reports for stakeholders

• Data segmentation for marketing activities such as sampling, coupons and advertising

• Drive, follow up and optimize our consumer coupon program

• Work together with CRM vendor to improve tools, processes and functionality

• Provide user training and support to team members using the CRM-system.

• Ensuring consumer data is handled in compliance with regulations and company policies

• Set clear KPIs and monitor effects of activities, follow-up, evaluate and take corrective actions if needed

• Ensure close collaboration and communication with all stakeholders

Who you are

We believe that you are a CRM expert, thriving in the mix of regional long-term strategies and local tactical expertise. To succeed in this position, you need to be a goal oriented, analytic and self-going individual with the ability to work under pressure and respond quickly in a changing environment. Furthermore, you set clearly defined and ambitious targets and convert plans into actions. You look for new opportunities and try to always create even better ways for the organization to be successful. You are relationship-oriented, where you effectively interact with people at all levels of the organization and you encourage collaboration and communication when working in teams. 

• University Degree within Marketing, e-Commerce, Business Administration, or another equivalent degree

• Strong analytical and problem-solving skills with the ability to understand the digital landscape

• Experience from digital marketing, marketing automations and loyalty platforms/CRM e.g.; Voyado or similar CRM software

• Experience from customer service platforms and e-commerce is an advantage

• Excellent fluency in both Swedish and English (written and spoken)

Application 

Interested? If you are up for the challenge and think this sounds like you, apply online today! Kindly note that due to GDPR we will not accept applications via mail.  

As we will be making ongoing selections, interviews might start before the application deadline. Please use the link to apply via our career site. We may conduct background checks in the final stages of the recruitment process to verify your qualifications and fit for the role 

What We Can Offer You 

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture. By breaking stigmas and taboos, you have the chance to work with a powerful purpose in a collaborative and caring work environment. 

Application End Date:30 nov. 2024Job Requisition ID:Essity248502