Manager Brand Marketing

Job Description

The dynamic and meticulous Brand Marketing Manager will play a vital role within the marketing team, working closely with the Director of Brand and Engagement to lead public relations, brand storytelling, sponsorships and paid media; plan and lead branded events; and provide support for RIDGID social media efforts. This position will be based out of Elyria, OH.

In this Role, Your Responsibilities Will Be:

As industry leaders in their respective categories we have a rich history of developing and successfully launching award-winning and industry-changing products and solutions. You will continue to add to this legacy of excellence, bringing their own ideas and insights to elevate product awareness and exposure. They will actively plan and engage in public relations as well as developing media and industry relationships, that are aligned with our core communications strategies and brand guidelines. They will also work with outside vendors and creative partners to develop effective PR and branded content.

This role is part of a dynamic global environment and will work closely with Product Management, Sales, HR, Engineering, Operations, and Leadership. You will also serve as a representative of our brand in interactions with our distributor partners, end users, trade organizations, media outlets, social influencers, and among others. Collaboration and encouraging relationships with these outside partners and internal teams is essential to the success of this role. This includes clearly and succinctly communicating with senior-level executives both inside and outside our organization.

This person will be proficient on all new and emerging options for media coverage and have experience in all facets of public relations, storytelling, and media planning. Candidates should have dynamic presentation skills and understand be creative and compelling at storytelling in all communications.

Ideal candidates will understand the metrics and marketing tools that are needed to support product communications across many mediums and will have the skills needed to complete defined communications plans. A strong background in marketing and public relations is crucial.

Specific responsibilities will include:

• Scout, lead, and enhance earned media opportunities using traditional and new PR mediums including press releases, podcasts, media tours, storytelling, and encouraging opportunities with industry associations.
• Pitch story ideas to relevant trade media outlets, associations, influencers, and local/national/trade media in engaging ways.
• Review analytics and build reports on initiatives.
• Lead all brand-related industry sponsorships and partnerships, including planning and completing relevant events, donations, or other collaborations.
• Serve as the event management point person for all Elyria-based brand-related events, including trade shows, customer events, community relations/events, media visits, etc.
• Apply all established processes, including brand standards and field books. Own, update and distribute ProTools brand documents and other standardized branded materials.
• Assist in implementing a social media strategy for the RIDGID and Greenlee brands.
• Assist in developing engaging content across social channels for media and influencers.
• Own the branded online premiums store, including selecting brand-appropriate products

Who You Are:

You build partnership allowing others across the organization to achieve shared objectives. You optimally communicate in various settings: one-on-one, small and large groups, or among diverse styles and position levels. You provide appropriate mentorship and direction based on people's capabilities. You empower others. You follow through on commitments and make sure others do the same. You break down objectives into appropriate initiatives and actions. You readily action new challenges, without unnecessary planning. You keep a strong bottom-line orientation.

For This Role, You Will Need:

• Bachelor's degree in marketing, communications or a related field from an accredited college or university
• 5 years of proven experience in marketing or public relations
• The ability to multi-task and balance multiple projects at once
• Integrated campaign planning
• Excellent oral and written communication skills
• Experience with digital marketing programs, marketing automation and personalized marketing
• Strong understanding of social media communication styles and social media tools
• Team-oriented approach
• Proficient user of Microsoft Office Suite
• Legal authorization to work in the United States - Sponsorship will not be provided for this position.

Preferred Qualifications that Set You Apart:

• MBA

Why Work in the Greater Cleveland Area

Our facility is located in Elyria, OH (our world headquarters), which is conveniently located within driving distance to Cleveland. The area's generally low costs of living, excellent school systems, and low crime rates build a family-friendly environment. The area is home to several growing communities with restaurants, festivals, shopping, and arts scenes that make them exciting places to live and work.

About Our Location

Since the invention of the modern pipe wrench in 1923, the 25-acre RIDGID world headquarters in Elyria, OH has been developing tools that help trades professionals solve jobs faster, safer, and more accurately. Today, more than 600 employees work in 734K sq. ft. of office and manufacturing space. The campus is also home to a factory tool service center and an innovative "schoolhouse" training center that educates and trains hundreds of tradespersons annually. In addition to the iconic wrench, the campus manufactures RIDGID battery hydraulic tools, pipe and electrical tools, and drain cleaning components, as well as Greenlee step bits and knock-out tools. Emerson's Professional Tools business provides the industry's broadest portfolio of advanced, reliable tools and technologies for the mechanical, electrical, and plumbing trades.

Our Offer To You:

We recognize the importance of employee wellbeing and know that to do your best you have flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide, a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

At Emerson, we are committed to encouraging a culture where every employee is valued and respected for their outstanding experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that encourages innovation and brings the best solutions to our customers.

This philosophy is fundamental to living our company's values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson.

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.

#LI-BS

#hybrid

About Us

WHY EMERSON

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

Accessibility Assistance or Accommodation

If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: [email protected].

ABOUT EMERSON

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!

No calls or agencies please.