Manager, Community and Social Content

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Interscope Geffen A&M Records ("IGA") is home to some of the biggest artists in the world including U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.

How You'll CREATE:

COMMUNITY

• Audit communities at the beginning of projects to gain a deep understanding of how a fandom operates, which digital platforms are native, and what they want from their artists
• Assist in planning, attendee sourcing, and on-site fan relations & content for immersive, super-fan events
• Collaborate with strategist on CRM campaigns including but not limited to email, SMS and other data capture initiatives
• Manage or oversee the management of all online fan clubs on socials & communities (i.e., Discord servers, Subreddits, Facebook groups, etc.) and build new communities in the metaverse (Roblox, Fortnite, etc.)
• Real-time reporting on fan sentiment, trending topics, feedback, conversations and more.
  • D2C: Fan-generated merch ideas, merch drop sentiment
  • Technical: Report glitches and outages fans provide (i.e., song is not playing on Spotify in Brazil)
  • Trends/Memes: Relay fan cultural moments and lore
  • Tour
  • Brand Partnerships
• Activate fan base participation around releases, galvanize streaming and engagement to ensure top charting potential
• Develop online and IRL fan-engagement strategies, events & initiatives around single and album releases + evergreen strategies between music milestones
• Support Catalog efforts with fan-engagement initiatives (listening parties, fan art contests, etc.)
• Superfan relationship management (gifting, event content, customer service when applicable)
• Consult for other departments and partners on where and how to best reach fans IRL and online

SOCIAL CONTENT

• Collaborate with digital team and artist to identify a content strategy that is creative, consistent and relevant to the artist's brand and growth strategy
• Create and edit content with artists as needed (short form content, graphics, photos, etc.)
  • Collaborate with digital team, creative team, and artists on content approvals
• Collaborate with the digital core team to build and maintain a consistent multi-platform content calendar
• Collaborate with the digital coordinator to handle artist posting/syndication when necessary
• Keep the full artist team (internal and external) up to date weekly on the upcoming social calendar
• Analyze social media performance consistently and provide reporting to the broader team regularly
• Work closely with the Strategist and Creator roles to align on timeline, communications, and scheduling & content needs to engage fans

Perks Playlist:

• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
• Paid Time Off - Paid Holidays, "Gift Week", Summer Fridays
• Student Loan Repayment Assistance
• Employee Developmental Support

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$78,700- $110,200

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.