Manager, Consumer & Shopper Connection Planning

Position Overview:

• Drive thinking on how to design marketing around E2E consumer journeys to achieve greater conversion, focusing on the set-up and consistency of the experience in Taiwan market
• Leading the connection of the brand business and creative strategies with a consumer-centric brand ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets
• Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs
• Connecting brand experiences with brand rituals building in order to significantly improve consumer conversion
• Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
• Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
• This profile requires a healthy balance of innovative thinking and business pragmatism

Experience

• Experience with connections, digital marketing, media strategy and communication planning
• Experience in Marketing/Shopper Marketing/Franchise Marketing, Project Management and Agency Management
• Experience working in cross-functional and cross-geographical teams is preferred
• Experience working with marketing in the field is preferred

Work Focus

• Understanding of the evolved media landscape and e-commerce
• Expertise in working with different external partners (i.e.: agencies, media companies, influencers)
• Ability to gather shopper insights from multiple consumer segments and connect the dots into a strategic direction towards channel execution
• Ability to translate E2E Journeys into concrete activation per shopper touchpoint/channels

Master Of

• Connection/Media Development
• Shopper insights and marketing
• Agency and project management
• Consumer/Customer/shopper journey

Broad Expertise in (Good to have)

• Brand Strategy
• Capability Building
• Agile Way of Working

Skills:
Media Planning; Group Problem Solving; Social Media Strategies; Advertising; Digital Marketing; Campaign Development; Marketing; Analytical Thinking; Digital Media Strategy; Competitive Assessments; SWOT Analysis; Channel Management