Manager, Content Marketing

Company Description

Take a seat on the Xplor rocketship and join us as a Content Marketing Manager to help people succeed across the world.

From dropping your kids off at childcare, getting something at home repaired, going to the gym or a fitness studio, to picking up your dry cleaning — our software, payments, and commerce-enabling solutions help everyday life businesses to overcome obstacles and form great relationships with their customers.

Job Description

Do you have a passion for telling compelling stories through written word and video? Do you have a knack for driving site traffic using SEO best practices?

The Content Marketing Manager will oversee a team of passionate, highly engaged marketers who develop content to drive even greater levels of success for business owners.

Reporting directly to the Vice President, Field Services Marketing, you’ll assist with member acquisition and customer retention through creative means. Your ultimate goal is to position our brands as industry-leading, tech-forward software that also share authoritative, empowering business growth strategies.

You will increase our B2B prospect acquisition by driving our content marketing, SEO strategy, and top funnel lead generation for the Field Services division of Xplor. You’ll do this by leveraging your team of writers and designers to create engaging content through blogs, eBooks, emails, landing pages, sales decks, 1-pagers, press releases, social media, video, and more.

A keen understanding of the critical role that content marketing plays in B2B demand generation is a must as you create content that resonates across micro-market and SMB/mid-market field services businesses.

You will also be responsible for our brand websites including all PPC landing pages. You will collaborate with the Performance Marketing team to optimize spend, increase engagement, and win more qualified MQLs through the creation of eye-catching and engaging ads and landing pages. You will collaborate with our SEO Manager to create and deploy content, deliberately and methodically, based on keyword analysis.

Using GA4, you’ll monitor and report on site traffic and conversion rates, spotting anomalies and trends, then create game plans to combat any downturns.

Responsibilities

• Drive B2B ToFu leads into nurture funnels and convert prospects into software demos
• Manage a team of content writers, copywriters, graphic designers, web developers, and social media specialists to create compelling pain-point driven content
• Drive traffic to our brand websites (FieldEdge and Service Autopilot), monitor KPIs, and report metrics and action plans to VP, Marketing
• Increase Share of Voice by executing our SEO strategy including sourcing backlinking opportunities
• Identify gaps in existing content and opportunities for new content, page optimizations, and keyword phrase opportunities
• Collaborate with Performance Marketing Team to increase MQLs by providing new content and ad copy/design
• Guide a social media strategy that includes UGC, influencers, and YouTube
• Use website analytics via GA4 to plan A/B testing to increase landing page conversions
• Track performance of and refresh email nurture series
• Drive Podcast strategy to increase listener share
• Collaborate with Brand Marketing Managers on copy and design needs
• Provide creative direction and written content reviews to team members
• Manage priorities to ensure employees are staying on task and meeting deadlines
• Guide your team on their career paths and coach them to success during bi-weekly meetings

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or other-related field
• 4-5 years’ experience driving and writing SEO-optimized content, such as long-form content creation, blogs, and gated content
• 2-3 years’ experience with SEO best practices, keyword research, ranking factors, and the role SEO plays with B2B lead generation
• 2-3 years’ experience with Google Analytics/GA4, including understanding traffic acquisition, events and conversions, and attribution modeling
• 1-2 years’ experience with WordPress and Monday.com
• Excellent (and fast!) editing and proofreading skills
• Ability to convey complex material to a non-technical audience
• Ability to transform messages into engaging, informative pieces that are Member-specific and accurate
• Ability to set and meet your own deadlines
• Excellent prioritization and project management skills
• Be a highly self-motivated self-starter
• The average base salary pay range for this position is $87,000 to $93,000 
• May be eligible for a discretionary bonus

What Will Help Your Application?

• Experience with increasing views on YouTube
• Experience working with YouTube influencers/content creators
• Familiarity with Pardot, Salesforce, and Hubspot a plus
• Previous podcasting experience
• Experience in the SAAS Industry
• Experience with the Field Service Industry

Additional Information

What does it mean to work for Xplor?

Our four core values - Make life simple, build for people, move with purpose and create lasting communities - are key to who we are and guide us from how we hire to how we recognize our team members.

Some of the perks of working with us: 

• Unparalleled opportunities to learn and accelerated career development
• A collaborative, team environment with people who truly love what they do
• Unlimited paid time off plus 3 day paid volunteer days per year
• 12 weeks Gender Neutral Paid Parental Leave
• Unlimited access to Udemy for Business, 10% of your time devoted to growing you and your career, and further support to help you grow
• Competitive healthcare benefits including EAP support
• Position will be hybrid based out of Atlanta, GA
• May be eligible for a discretionary bonus

Our hub locations provide:

• Engagement activities such as field days, monthly company lunches, quarterly events, and department outings
• Regularly sanitized environment with protective equipment 
• Dog Days
• Catered lunches plus free snacks and drinks
• Ping pong, foosball, basketball and other onsite games

More about us

We’ve recently expanded our reach by merging the two software and payments powerhouses TSG and Clearent. The resulting company is Xplor Technologies serving over 82,000 businesses that processed over $27 billion in payments, operating across 158 countries in 2020. 

Xplor is headquartered in the United States in Atlanta, GA, with operations across North America, Australasia, Europe, and the United Kingdom. We now have over 2,000 Xplorers, working across five “everyday life” verticals: Education, Health and Fitness, Boutique Wellness, Field Services and Personal Services.

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid

More about us 

Xplor Technologies is a global platform integrating SaaS solutions, embedded payments, and Commerce Accelerating Technologies to help businesses succeed. Xplor provides enterprise-grade SaaS solutions for businesses in “everyday life” verticals: Childcare & Education; Fitness & Wellbeing, Field Services and Personal Services – and a global cloud-based payment processing platform.

Xplor Technologies serves over 78,000 customers that processed over $36 billion in payments, operating across 20 markets in 2022. 

Good to know

To be considered for employment, you must be legally authorized to work in the location (country) you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time. 

We kindly ask you to apply through our careers portal or external job boards only. Please don't send your application via email.

To learn more about us and our products, please visit www.xplortechnologies.com/us/careers. 

We also invite you to check out our Candidate FAQs for more information about our recruitment process www.xplortechnologies.com/us/recruitment-faqs.

Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community. 

All Information will be kept confidential according to EEO guidelines. 

Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via [email protected]. 

We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.