Manager, Creative Services I

Overview

HanesBrands Inc., (HBI) is a global company with more than 59,000 associates in 33 countries, all working together to create the world's best apparel to include iconic brands such as Champion, Hanes, Bali, Bonds, and many more. We offer enormous opportunities for creative thinkers, for people with a passion for consumers, and for people who think like business owners. We're building a truly inclusive culture, where people of different backgrounds, races, cultures and experiences come together to make us stronger. We are a sustainable company committed to making a positive difference in our communities and around the world.

The Manager, Creative Services I will report to the Senior Manager, Creative Services and will be required to work in our headquarters in Winston-Salem, NC at least 3 days per week. This position will be responsible for managing the development and execution of branded consumer-facing creative to support the U.S. based Hanesbrands growth teams, brand marketing, ecommerce teams as well as other Hanesbrands licensee and international needs.

Responsibilities

• Independently manages the creative development, production and execution of trade and consumer-facing efforts for the US-based Hanes brand categories while ensuring brand consistency across all consumer touchpoints. Efforts include website, email, digital assets, packaging, sell-in materials, account specific needs, retail presentations, social, etc.
• Utilizing the creative brief process, collaborates with Brand Team as well as other customers in the development and evaluation of creative and brief objectives to drive business goals.
• Supports supervisor in the development of all digital experience initiatives for our ecommerce sites, email campaigns, and social content/video production.
• Manages the communication to outside agencies and/or internal creative teams, as appropriate. This responsibility also includes organizing, analyzing, identifying scope of project, obtaining estimates, post production (upload to digital asset management system), ensuring brand consistency across the multiple consumer/trade touchpoints and routing creative for appropriate Product, Brand and Legal approval.
• Establish and manage budgets for creative projects. Identifies cost efficiencies and process improvements.
• Ensure brand consistency across all consumer touchpoints - logo, trademark usage, imagery, etc.
• Maintain Project Status Reports and conduct regular status meetings insure timelines are being met.
• Work directly with vendors/Packaging Engineering to organize, spec, approve and insure the production of high quality, cost efficient printed materials.
• Independently manage all visual assets used to drive the brand business. Includes model/photographer usage rights, maintaining digital asset archive, as well as management of all photography shoots, as needed.

Qualifications

Education/Experience

• Position requires a degree or equivalent experience, and 5-7 years of experience in a creative management role.
• Requires extensive knowledge of photography, graphics, printing and other production processes.
• Must have experience working with ad agencies and have knowledge of their structure, functions and pricing frameworks.
• Experience establishing a budget for creative projects preferred.
• Proficient in PowerPoint, Excel, Microsoft Word, Photoshop and Adobe Acrobat.
• Subscribes to highest standards of business ethics.

Additional Personal Characteristics

• Ability to evaluate creative and ensure it is brand right
• Excellent communication skills - both verbal and written
• Self-starter with the ability to move fast in a fluid, high-performing environment
• Results-driven
• Keen attention to detail and deadlines
• Strong organizational skills, ability to multi task and juggle multiple assignments simultaneously
• Requires excellent project management and problem solving skills to accomplish goals and manage several key projects/initiatives simultaneously.
• Requires strong timeline management abilities in order to meet critical deadlines

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status

EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

Email:[email protected]