Manager, Digital Marketing

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Under the Capitol Music Group umbrella of UMG, Capitol Christian Music Group is the market leader in the field of recorded music, distribution, and music publishing. Employing over 150 people, Capitol CMG provides a challenging and rewarding work environment characterized by a commitment to our staff, our artists and songwriters, one another, our customers and community service.

How we LEAD:

This role maximizes digital marketing efforts across social media, online advertising, websites, and CRM, driving engagement, growth, sales, and the overall effectiveness of Capitol CMG artist and label brands. The position provides ongoing support to connect our artists and products with consumers in meaningful ways.

How you'll CREATE:

• Provide on-going support to VPs and Directors, Marketing by supporting priorities, major initiatives, and all requests to connect artists & consumers.
• Provide on-going support to Senior Director, Digital Marketing by developing and executing comprehensive plans for all music, video, content releases and streaming events.
• Drive social media growth and engagement for all artists through advanced strategy, promotion, activity, and relevant content across Instagram, Facebook, Twitter, SnapChat, TikTok, YouTube and others as needed.
• Manage online advertising budget and implement strategic plans for each release, generating innovative ideas and approaches that effectively target the core consumer via Meta, Google, Snap Inc. and more.
• Create and leverage content to maximize exposure with key partners per release and leverage with all applicable online partners/influencers to deliver increased awareness and visibility for releases.
• Develop targeted strategy for artists' and label's video channels including YouTube and various short form platforms.
• Maintain strong relationships with artist management, artists, influencers, and digital partners to be viewed as a resource for best practices and implementing digital marketing strategies for each new and developing act.
• Prepare and deliver relevant branding and content on all proprietary points of consumer contact to fuel on-going, digital relationships between artists and their fans.
• Initiate campaigns for priority streaming platforms to drive followers, streams, shares, and playlisting.
• Develop and maintain database of key social media influencers, relevant partners, and email data.
• Provide support in creative idea generation for digital marketing in the development of comprehensive marketing and advertising plans for Capitol CMG artists.
• Drive growth of label email list and all social media channels by implementing CRM campaigns and engaging content plans.
• Manage artist and label websites and web properties with the latest technology and relevant content.
• Actively participate in team meetings, discussions and planning activities.
• Other duties as assigned.

Bring your VIBE:

• Ability to work well with others in a team environment
• Must be an organized critical thinker who works well under pressure, on short deadlines, and across multiple active artist campaigns.
• Strong understanding of current technology, digital developments, and the digital music landscape
• Must have proficient understanding of online music and streaming platforms
• Proficient in Microsoft Word, Excel, Outlook, Photoshop
• Experience in Adobe Suite, Pro Tools, Google Analytics, Google Adwords, HTML and CSS a plus
• 4+ years of relevant experience in digital music or social media marketing
• It helps to be artist/manager friendly and understand digital music
• Prefer 4-year college degree, if possible in marketing, business or equivalent

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

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